NBA superstar Kyrie Irving is not just a brand endorser for ANTA; he is serious about his role as the company's chief creative officer. Irving recently visited Jakarta for the ANTA World Tour 2026 to promote the Chinese shoe brand to his Asian fans.
Irving's Commitment to ANTA
The Dallas Mavericks point guard expressed his dedication to his position as CCO. 'I wanted to be able to be part of a bigger brand that was going to respect my creativity, was going to respect who I am as a person, was going to respect my culture, was going to respect the same things that I respect as a person,' Irving said.
Upcoming Season
The 32-year-old Irving will enter his 16th year in the league in the upcoming 2026-2027 season.
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