In a heartwarming twist on typical traffic enforcement, the City of San Fernando in Pampanga spread holiday cheer and safety this December. Instead of issuing violations, the City Public Order and Safety Coordinating Office (CPOSCO) handed out gifts to riders on the road.
Santa POSCO Brings Gifts and Safety Reminders
The initiative, dubbed "Santa POSCO sa Pasko," saw personnel taking to major thoroughfares like Tourism Road, McArthur Highway, and Jose Abad Santos Avenue. On December 21, 2025, they flagged down cyclists and motorists who were not wearing helmets or were using damaged ones. Rather than reprimanding them, the team provided brand new helmets to promote safer travel.
CPOSCO Head Louie Clemente and Focal Person Darius Hizon personally greeted road users. They took the opportunity to remind everyone of crucial traffic regulations, emphasizing the law on the mandatory use of helmets designed to prevent serious injuries during accidents.
More Than Just Helmets: A Full Holiday Package
The generosity did not stop at protective gear. The office also distributed reusable water bottles to promote sustainability. In a festive partnership, beneficiaries received an extra surprise: Christmas hams courtesy of Pampanga’s Best, Inc. and the office of City Councilor Angelo Hizon Jr.
This effort is a key part of the broader "Fernandino Ka, Kayabe Ka King Disiplina" campaign. The program directly follows the directive of Mayor Vilma Caluag to enhance road safety measures, which is considered especially critical during the busy and often chaotic Christmas season when traffic volume increases.
A Positive Approach to Public Safety
This creative campaign highlights a shift towards educational and incentive-based enforcement. By combining gifts with gentle reminders, the CPOSCO aims to foster a greater sense of community responsibility and voluntary compliance with road safety laws. The positive reception from surprised motorists suggests that such initiatives can effectively promote discipline while strengthening the bond between local government and citizens.
