At the Philippine Tech Show 2026, iWant, the popular streaming platform, made a significant announcement by officially launching the Cinema One live channel on its service. This move is part of a broader expansion strategy that includes a new partnership with Creative Programs, Inc. (CPI), enabling the distribution of iWant to cable operators across the Philippines. The addition of Cinema One enriches iWant's library with a diverse selection of Filipino films, ranging from blockbuster hits to iconic classics, thereby enhancing its appeal to audiences both locally and globally.
Star-Studded Showcase and New Content Reveals
The iWant booth at the event, themed "Home of Filipino Feels," attracted considerable attention, particularly with appearances by actors Sue Ramirez, Jake Cuenca, and JM de Guzman from the series "What Lies Beneath." They engaged with attendees from various sectors, including cable operators, telecommunications companies, content providers, and technology partners, highlighting the platform's growing influence in the entertainment industry.
In addition to the Cinema One launch, iWant previewed several upcoming original series. Leading the lineup is "The Chambermaid's Daughter," a vertical drama starring Alexa Ilacad and BGYO Gelo. Alexa Ilacad is also set to headline another series this year, titled "Miss Behave," which features a cast including Xyriel Manabat, Reign Parani, Andi Abaya, and Rans Rifol. This coming-of-age dark comedy, directed by Ivan Andrew Payawal, also includes actors such as Jeremiah Lisbo, Zach Castañeda, Zach Guerrero, JC Alcantara, Raven Rigor, and LA Santos.
International Collaborations and Ongoing Streams
Further expanding its content offerings, iWant announced "Nurse the Dead," an international supernatural comedy-drama series filmed in Hollywood and created by Mark Labella. The series stars Jelynn Sophia Malone and Anthony Jennings, with supporting roles from Gigette Reyes, Princess Punzalan, Ruby Rodriguez, and Tootsie Guevarra. Meanwhile, the platform continues to stream "The Secrets of Hotel 88," a collaborative project between GMA Network and ABS-CBN, with episodes available on iWant seven days ahead of their television broadcast.
Jolly Estaris, head of iWant, emphasized the platform's commitment to expanding its content lineup through strategic partnerships with creators and producers. The focus remains on developing stories that resonate deeply with Filipino audiences, reinforcing iWant's position as a leading source of Filipino entertainment.
Industry Impact and Platform Accessibility
The Philippine Tech Show, organized annually by the Philippine Cable and Telecommunications Association (PCTA), serves as a key venue for showcasing innovations and fostering partnerships across the cable, telecommunications, media, and technology sectors. iWant's participation underscores its role in driving industry advancements and connecting with key stakeholders.
For viewers, iWant is accessible via download on the Apple App Store or Google Play, or through streaming at iwant.ph. To stay updated on the latest content and announcements, users can follow iWant on social media platforms such as Facebook, TikTok, X, Instagram, and YouTube. Additional updates are available through the ABS-CBN PR channels on various social media and the corporate website.
