PLDT Home Sharpens Growth Strategy with Digital Services and Prepaid Fiber Expansion
PLDT Home, the fixed broadband unit of PLDT Inc., is refining its growth strategy around two key drivers that are shaping the next phase of the broadband market. The company is focusing on an expanding portfolio of digital home services and accelerating prepaid fiber offerings to widen its addressable customer base. This approach aims to maintain capital discipline while delivering clear, everyday value to Filipino households.
Expanding Digital Home Services Portfolio
The company is leaning more aggressively into digital services as households increasingly spend time and money on streaming, smart-home tools, and gaming. PLDT Home reports continued strong uptake in bundled plans that integrate popular platforms like Netflix, Cignal, and HBO Max. These products not only strengthen customer loyalty but also support higher-value subscriptions, enhancing overall revenue streams.
Under its Home Life lineup, PLDT Home is positioning mesh WiFi and home security kits as practical add-ons. These offerings convert basic connectivity into smarter and safer living environments for customers. Additionally, the IGV Game Pass, which provides access to over 200 PC games, is expanding monetization opportunities in gaming-heavy households, tapping into a growing segment of the market.
Accelerating Prepaid Fiber for Market Expansion
Simultaneously, PLDT Home Fiber Prepaid has emerged as a strategic response to a price-sensitive market. It serves as a key driver of subscriber expansion without compromising the premium service positioning of postpaid plans. Built on PLDT Home's robust fiber network standards, Fiber Prepaid offers a reliable experience for value-seeking households that prefer pay-as-you-go flexibility.
Postpaid plans continue to cater to higher-usage households looking for bundled services and added features. PLDT Home expects the prepaid segment to deliver meaningful growth in 2026, supported by positive unit economics and returns that align with established business thresholds.
Leadership Insights and Financial Performance
"Our direction is clear: convert network investments into everyday value through richer digital services and accessible prepaid options," said John Y. Palanca, Senior Vice President and Head of Consumer Business – Home. "Prepaid fiber is essential in today's environment. It gives more families a pathway to reliable fiber, at a price that fits their needs—while ensuring the economics remain disciplined and sustainable."
As of the end of December 2025, the PLDT Group's fiber network spanned approximately 1.25 million cable kilometers across domestic and international routes. PLDT Home posted service revenues of ₱61.0 billion in 2025, reflecting a 3 percent year-on-year increase. Fiber revenues grew by 6 percent to ₱59.4 billion, now accounting for 98 percent of the segment. Fiber net adds reached 392,000, bringing the total number of Fiber subscribers to 3.76 million.
