DTI Director Discusses MSME Growth and Consumer Protection in Cebu
DTI Director on MSME Growth and Consumer Protection in Cebu

In a recent episode of Beyond the Headlines, Marivic Aguilar, Provincial Director of the Department of Trade and Industry (DTI) Cebu Province, shared valuable insights on micro, small, and medium enterprises (MSMEs), emerging economic trends, consumer protection, and the government’s continued support for local businesses and industries.

Key Discussion Points

The interview covered a range of topics essential for understanding the current economic landscape in Cebu. Aguilar highlighted the vital role of MSMEs in driving economic growth and job creation in the province.

MSME Development

Aguilar discussed various programs and initiatives aimed at strengthening Cebuano businesses. These include capacity-building workshops, access to financing, and market linkage opportunities designed to help small enterprises thrive in a competitive environment.

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Economic Trends

She also touched on emerging economic trends affecting local businesses, such as digital transformation and the shift towards sustainable practices. Aguilar emphasized the importance of adapting to these changes to remain competitive.

Consumer Protection

Consumer protection was another key topic. Aguilar outlined the DTI’s efforts to ensure fair trade practices and protect consumers from fraudulent activities. She encouraged consumers to report any violations to the DTI.

Government Support

The director detailed the government’s ongoing support for local enterprises through various programs, including the Negosyo Centers, which provide business registration assistance, advisory services, and training.

Empowering Communities

Aguilar stressed that these initiatives are not just about business growth but also about empowering communities. By supporting MSMEs, the DTI aims to create a more inclusive and resilient economy in Cebu.

The episode concluded with a call to action for entrepreneurs to take advantage of the resources available through DTI and to stay informed about new programs that can help their businesses succeed.

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