FEIHE Unveils Innovative Milk Formulas in Cebu Media Event
The FEIHE International Philippines leadership team, including Pia Wong Santos (Senior Brand Manager), Nora Jiang (Marketing Head), Leo Wang (General Manager), and Dr. Yvonne Marie Ferrer (Medical Director), gathered at the Radisson Blu hotel in Cebu City for the FEIHE 2026 Media Meet & Greet. This event highlighted the brand's commitment to redefining children's nutrition in an era dominated by convenience and processed foods.
Redefining Freshness in Milk Formula
In today's world, where parents are increasingly prioritizing fresh and nutritious options for their children, FEIHE International Philippines is poised to set a new benchmark with its latest products, AceKid Activegro and Optigrow. These milk formulas are crafted using a simplified one-step freshness process, ensuring high-quality nutrition from source to serving. Leo Wang, General Manager of FEIHE International Philippines, emphasized this during his welcome address to media members, stating that the brand aims to provide fresh, nutrient-rich formulas that support growth and immunity.
Backed by Decades of Dairy Expertise
FEIHE leverages its extensive dairy expertise to innovate the milk formula industry through freshness, natural nutrition, and cutting-edge technology. The brand's modern dairy facility in China, located at 47° North Latitude in a pristine environment with nutrient-rich black soil, produces AceKid Activegro and Optigrow. Using a one-step freshness process, milk is transformed from cow to can in just two hours, preserving natural proteins and vitamins. This method contrasts with conventional powdered formulas that involve multiple steps and high heat treatments, which can degrade nutritional value.
Nora Jiang, Marketing Head, introduced the product line, highlighting FEIHE's commitment to quality. The brand operates 13 intelligent factories worldwide, supported by stringent quality controls, including 1,322 management measures, 24-hour monitoring, and 411 tests, backed by 63 years of accident-free production. This expansion into Southeast Asia, including the strategic entry into the Philippines, marks a significant milestone in providing tailored nutrition for growing children.
A Reliable Partner for Filipino Families
The Philippines offers a strong market for natural and fresh milk formula innovation, driven by growing awareness of childhood nutrition, immunity, and wellness. With common concerns like picky eating and nutrient gaps, FEIHE positions AceKid Activegro and Optigrow as ideal solutions for modern families. The brand advises parents to choose products made with fresh, natural ingredients, free from added sugar, and fortified with functional nutrients such as lactoferrin for immune support.
Reinforcing its dedication to quality, both products have earned the Superior Taste Award from the International Taste Institute in Brussels, Belgium. AceKid Optigrow received a two-star rating for outstanding quality, while AceKid Activegro earned a one-star rating for taste and appeal. Leo Wang added, "Our goal is to support parents in making confident nutrition choices for their children, reflecting our long-term commitment to fresh, high-quality nutrition."
Availability and Future Outlook
AceKid Activegro and Optigrow are now available in leading retail stores across Visayas and Mindanao, as well as online via TikTok Shop, Lazada, and Shopee. This launch underscores FEIHE's mission to enhance children's health through innovative and fresh nutritional products, setting a new standard in the milk formula industry.
