Jollibee Foods Corp. (JFC), the Philippine-based fast-food giant, is strategically planning to introduce South Korea's popular Compose Coffee brand to the Philippines. This move is part of the company's broader initiative to strengthen its rapidly growing global coffee portfolio, following an exceptionally strong performance in 2025. JFC, which holds a significant 70 percent stake in Compose Coffee, is leveraging the brand's impressive global footprint to tap into the burgeoning Philippine coffee market.
Record Growth and Expansion Plans
The decision comes on the heels of Compose Coffee's remarkable expansion, which has seen the brand grow to 2,972 stores worldwide. This growth has contributed to JFC's record network expansion, with the company now operating a total of 10,341 outlets across the globe. The management team at Jollibee has emphasized a disciplined approach to expansion, focusing on scalable brands that can drive sustained growth in new markets like the Philippines.
Strong Financial Performance in 2025
JFC reported robust fourth-quarter systemwide sales (SWS) of P122.3 billion, representing an approximate 12 percent increase year on year. This growth was fueled by broad-based demand across both domestic and international markets, highlighting the company's resilient business model. International brands, including Compose Coffee and Highlands Coffee, played a pivotal role in this success, delivering double-digit growth figures that underscore a rising consumer appetite for specialty coffee concepts.
Positioning for Future Growth
By bringing Compose Coffee to the Philippines, JFC aims to capitalize on the growing trend of specialty coffee consumption in the region. The brand's proven track record of rapid expansion and strong performance in other markets positions it as a potential key growth driver for Jollibee in the Philippine market. This strategic move aligns with the company's long-term vision of leveraging its global portfolio to enhance its market presence and drive profitability.
As Jollibee continues to focus on disciplined expansion and scalable brand strategies, the introduction of Compose Coffee is expected to further solidify its position in the competitive coffee industry, offering consumers new and innovative options while contributing to the company's overall growth trajectory.
