BDO Unibank Named ASEAN's Most Valuable Banking Brand for 2nd Year
BDO Unibank: PH's Most Valuable Brand 2025

BDO Unibank has solidified its position as the Philippines' premier financial institution, clinching the title of the Most Valuable Banking Brand in the ASEAN region for the second consecutive year. The prestigious recognition was awarded by Brand Finance, the world's leading brand valuation consultancy, during the Asia Brand Gala 2025 in Singapore.

A Trail of Accolades and Soaring Value

Brand Finance's 2025 report revealed a staggering 48% surge in BDO's brand value, now standing at US$3.7 billion. This remarkable growth underscores the bank's dominant market position and the deepening trust of its customers. Alex Haigh, Managing Director of Brand Finance Asia Pacific, personally presented the certificate to BDO Singapore executives Lorah L. Sy and Karis S. Napa.

Haigh attributed this success to BDO's strategic vision, stating the valuation is "a testament to the years of strategic growth from an institution that remains focused on building a future-ready bank for every Filipino." He highlighted the bank's extensive physical reach, present in 92% of Philippine municipalities, and its expanding global footprint as key drivers of its positive trajectory.

Building Trust Through Service and Innovation

The back-to-back recognition is no accident. It reflects BDO's sustained commitment to customer satisfaction, operational resilience, and inclusive growth. In 2024, the bank expanded its network to 1,793 branches across the Philippines and key international markets like Hong Kong and Singapore, bringing essential services closer to communities.

Parallel to its physical expansion, BDO has aggressively strengthened its digital infrastructure. Its Go Digital initiatives, including enhancements to the BDO Online and BDO Pay mobile apps, are designed to provide secure, seamless, and personalized banking experiences anytime, anywhere.

This dedication to reliability was further validated when BDO scored back-to-back wins at the 27th Reader's Digest Trusted Brands Awards. The bank earned its 6th consecutive Platinum Award in the Bank category and its 7th Platinum as the most trusted Credit Card Issuing Bank, based on a survey of 8,000 consumers across five markets.

Leadership in Sustainability and Governance

BDO's excellence extends beyond financial services into robust environmental, social, and governance (ESG) practices. The bank was honored with dual awards at the ESGBusiness Awards 2025: the Renewable Energy Financing Programme Award and the Good Governance Award for the Philippines.

Its Sustainable Finance Framework, active since 2010 and expanded in 2023, now covers 29 project categories and has supported over P1.04 trillion in investments. A landmark ASEAN sustainability bond offering in July 2025 was 23 times oversubscribed, raising P115 billion to fund clean energy projects.

In corporate governance, BDO was ranked among the Top 50 publicly listed companies in ASEAN by the ASEAN Capital Market Forum. President and CEO Nestor V. Tan emphasized that their governance principles are about "effective oversight, strict compliance, and sustainable value creation." This commitment was further cemented by winning its 16th consecutive Platinum Award for ESG Excellence at The Asset Corporate Sustainability Leadership Awards 2025.

A Year of Comprehensive Excellence

The year 2025 was marked by a series of top-tier recognitions across BDO's various business units:

  • BDO Private Bank was named the Philippines' Best Private Bank by Euromoney.
  • BDO Capital & Investment Corporation was hailed as the Best Investment Bank in the Philippines for the eighth straight year by Global Finance.
  • The bank was declared Best Bank in the Philippines by both Alpha Southeast Asia and FinanceAsia.
  • BDO Foundation, the bank's CSR arm, was honored as an Outstanding BSP Stakeholder for its financial literacy and inclusion programs.

As BDO steps into 2026, it vows to continue its mission of "finding ways" to serve, thanking its customers whose trust drives its relentless innovation and pursuit of excellence.