BDO Unibank, Inc., the Philippines' largest bank, has been named the country's most valuable brand (MVB) for the third consecutive year by Brand Finance Asia. The bank achieved a brand value of US$3.5 billion, contributing significantly to the 11% year-on-year growth of the Philippines' top 50 brands, which collectively reached US$35.3 billion in 2026.
Drivers of BDO's Brand Leadership
Brand Finance attributed BDO's continued leadership to strong lending and deposit growth, solid balance sheet fundamentals, fee-generating businesses, and widespread accessibility through its extensive ATM network. The banking sector remains central to the Philippines' brand landscape, supported by steady credit growth, strong remittance inflows, and accelerating digital adoption across major institutions.
“BDO remains the Philippines’ most valuable brand for the third consecutive year, underpinned by sustained core banking performance, strong balance sheet fundamentals, and strong brand recognition and reputation. Continued growth in lending, deposits, and fee-generating businesses, alongside resilient net interest income, has supported its leadership position alongside its strong brand and ATM network that enables easy access for Filipinos,” Brand Finance stated.
Broader Brand Landscape in the Philippines
Alex Haigh, Managing Director Asia Pacific of Brand Finance, noted: “The Philippines’ leading brands in 2026 reflect an economy where domestic demand, consumer engagement, and infrastructure investment are becoming increasingly important drivers of brand value growth. While banking brands like BDO continue to anchor the market through scale, liquidity, and digital transformation, we are also seeing strong momentum across consumer-facing brands such as SM Supermalls (brand value at USD1.1 billion), becoming the Philippines’ strongest brand in 2026, achieving a Brand Strength Index score of 95.3/100 and maintaining its AAA+ brand strength rating.”
Haigh added: “Utility brands are also strengthening their economic contribution, moving beyond operational reliability to play a more strategic role in enabling growth, sustainability, and long-term national development. Brands that combine nationwide accessibility with strong emotional relevance and everyday consumer utility are increasingly outperforming in both value creation and brand strength.”
BDO's Strategic Growth and Recognition
BDO's performance builds on its achievements in recent years. In 2025, Brand Finance named BDO the only Philippine bank in the ASEAN top 10 most valuable banking brands during the Asia Brand Gala in Singapore. In 2024, the bank expanded its total network to 1,793 branches across the Philippines and key international markets such as Hong Kong and Singapore. This expansion supports BDO's mission to bring essential financial services to underserved communities.
BDO has also strengthened its digital infrastructure through Go Digital initiatives, including enhancements to BDO Online and BDO Pay mobile apps, offering smoother and more personalized banking experiences. This year, BDO celebrates its 50th year in the industry, reaffirming its commitment to serve Filipinos locally and globally under its pledge: “We Find Ways.”
Supporting Overseas Filipino Workers
In June 2026, BDO participated in the 31st National Migrant Workers' Day celebration, conducting financial awareness sessions and assisting Overseas Filipino Workers (OFWs) and their families with banking services. The month-long activities, themed “Bayan, Bayani, Bayanihan,” were spearheaded by the Overseas Workers Welfare Administration (OWWA) and the Department of Migrant Workers (DMW). Events included the OFW Global Summit and Expos on June 7 in Quezon City and SMX Convention Center, featuring livelihood expos for returning OFWs.
The Commission on Human Rights (CHR) joined DMW on June 8 and June 13 for learning sessions on migrant rights and distribution of financial assistance under the SPIMS program. BDO Senior Vice President and Remittance Head Genie Gloria stated: “Many OFWs make significant sacrifices to provide a better future for their families. Beyond sending money home, it is important that they have access to financial tools that help them save, manage their finances, and work toward their long-term goals.”
Partnerships and Awards
BDO partners with the Commission on Filipinos Overseas to provide permanent migrant Filipinos with financial literacy programs under “Kabayan Connections.” The bank also collaborates with 2GO to offer benefits beyond discounts, reflecting a shared commitment to the Filipino community. BDO's “Kabayan Connections” campaign earned a Gold Anvil Award at the 61st Anvil Awards organized by the Public Relations Society of the Philippines, standing out among over 170 participants.
“At BDO, we’ve always believed in finding ways to make life better for our kabayans abroad and their loved ones here in the Philippines, reinforcing our Alagang Kabayan commitment and its genuine care for Filipinos, wherever they may be,” Gloria said.
