Cebu Pacific Soars as ASEAN's Top Airline Brand
The Philippines' leading low-cost carrier, Cebu Pacific, has achieved a remarkable milestone by being honored as the strongest airline brand in the ASEAN region during a prestigious ceremony in Singapore on November 7, 2025.
The award was presented to Candice Iyog, Cebu Pacific's Chief Marketing and Customer Experience Officer, by Alex Haigh, Brand Finance's Managing Director for Asia Pacific. This recognition comes from one of the world's most respected brand valuation consultancies, highlighting Cebu Pacific's exceptional performance in the competitive aviation landscape.
What Makes an Airline Brand Strong?
According to Brand Finance's comprehensive analysis, being named the strongest airline brand in ASEAN means that Cebu Pacific leads the region in critical drivers of brand equity. The airline outperformed competitors in both customer perception and operational reputation, achieving an impressive AAA brand rating and a Brand Strength Index score of 86.1.
Alex Haigh emphasized the significance of this achievement, stating that "This strength translates into greater resilience and long-term growth potential" for the Filipino carrier. The recognition reflects Cebu Pacific's consistent efforts to enhance customer trust and loyalty through various initiatives.
The Journey to Brand Excellence
Candice Iyog expressed gratitude for the recognition, acknowledging that the airline's strength comes from its dedicated team. "We are honored by the trust given to us, and we remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region," she stated during the award ceremony.
The airline's brand strength assessment was based on Brand Finance's latest valuation study, which gathered insights from 175,000 respondents across 41 countries, including 25,000 from the Asia-Pacific region. This extensive research methodology ensures the credibility and global relevance of the findings.
Cebu Pacific's achievement is built on several key factors:
- Service improvements and customer experience enhancements
- Digital transformation initiatives
- Community engagement programs
- Consistent efforts to make air travel more accessible
Since its establishment in March 1996, Cebu Pacific has transported more than 250 million passengers, connecting people across its network of 37 domestic and 26 international destinations. This extensive operational experience has contributed significantly to building one of the most trusted brands in Southeast Asian aviation.
The recognition as ASEAN's strongest airline brand not only celebrates Cebu Pacific's past achievements but also positions the carrier for continued success in the competitive regional market, reinforcing the Philippines' presence in the global aviation industry.
