In the wake of recent twin calamities that struck Cebu, many companies and organizations are reconsidering their traditional holiday expenditures. A meaningful alternative has emerged: directing support through the innovative #LightTheWorld Giving Machines now installed at The Mall in Nustar.
A Beacon of Hope After Calamity
This philanthropic initiative, operated by The Church of Jesus Christ of Latter-day Saints, provides a direct channel for donors to make a tangible difference. Instead of lavish office parties or gift exchanges, businesses can purchase vital items like food packs, medical care, and other essentials. These purchases are then distributed through trusted local partner charities to those most in need.
Organizers are making a direct appeal to the corporate sector. They urge firms to redirect a portion of their holiday budgets to support beneficiaries that include the Parents Reach Foundation, the Kythe Foundation, and Cebu Caritas. This call to action comes at a critical time as communities work to recover.
Expanding Reach Across the Philippines
Cebu is now part of an expanded national drive for 2025, joining established locations in Manila and Davao. A significant newcomer this year is Bacolod, which will launch its own Giving Machines on December 4. The Bacolod rollout will specifically fund programs focused on youth support, medical assistance, and child protection.
The program's track record demonstrates its powerful impact. Since its introduction in the Philippines in 2018, the Giving Machines have seen robust participation. Last year alone, 6,305 donors contributed a total of P750,000. This amount was further amplified by matching donations from the Church, doubling the support for charitable causes.
A Practical Path for Purposeful Giving
For businesses looking to maintain their holiday spirit of generosity while being fiscally responsible after the calamities, the Giving Machines offer a streamlined solution. The process is simple, transparent, and ensures that resources reach legitimate and effective local charities. This model of giving transforms holiday spending into sustained community support, addressing immediate needs for food and healthcare while fostering long-term resilience.
As Cebu rebuilds, the #LightTheWorld initiative stands as a practical and compassionate option for the business community to celebrate the season by lighting up the lives of their fellow Cebuanos.
