ML Perya Transforms Sinulog 2026 with Fiesta-Style Service Experience
The vibrant Sinulog 2026 festival in Cebu became even more colorful and engaging thanks to ML Perya: ML Fiesta of Services, a creative pop-up installation that brought traditional Filipino carnival elements to the celebration. From January 12 to 18, this innovative activation created a miniature carnival atmosphere where visitors could enjoy interactive games, creative workshops, and educational experiences about M Lhuillier's financial services in a relaxed, festive environment.
Traditional Perya Concept Meets Modern Service Education
The concept drew inspiration from the classic Filipino perya, the traveling carnival commonly seen during town fiestas across the Philippines. By adopting this familiar framework, ML Perya created an accessible space where festival-goers felt immediately comfortable and could engage at their own pace. The setup included multiple interactive zones where participants could:
- Capture memorable moments with free printed photo opportunities
- Explore the Sell & Share Bazaar featuring local vendors and artisans
- Experience temporary body art through henna tattoos and face painting stations
- Participate in short creative workshops including flower arranging and painting sessions
Weekend Highlights and Festival Integration
During the peak Sinulog weekend on January 17 and 18, ML Perya operated from 4:00 PM to 11:30 PM, becoming a popular destination for festival attendees seeking both entertainment and educational experiences. The space buzzed with activity as visitors enjoyed complimentary printed photographs, engaged in various creative pursuits, and browsed the curated marketplace. Throughout the experience, M Lhuillier staff members were available to explain the company's services in approachable, straightforward terms, effectively blending financial education with festival fun.
Creating Connections Through Shared Experiences
The carefully designed atmosphere of ML Perya fostered genuine interaction and community building throughout its week-long operation. Families, friend groups, and even strangers came together to share smiles, collaborate on activities, and discover new experiences side by side. This transformed the space into more than just a promotional installation—it became a genuine community hub where learning, creativity, and celebration merged seamlessly. Participants left with not just promotional materials, but with joyful memories and meaningful connections forged during the festival.
Lasting Impact Beyond the Festival
As Sinulog 2026 concluded and the festival lights dimmed, ML Perya demonstrated that corporate activations can create genuine value beyond traditional marketing. The installation successfully proved that when financial services are presented through the familiar, joyful framework of a Filipino fiesta, the result is memorable experiences that resonate deeply with participants. By blending entertainment with education and tradition with innovation, ML Perya created a model for how businesses can meaningfully engage with communities during cultural celebrations while maintaining authentic connections.
