Palawan Group Shines as Official Sponsor of Sinulog 2026 in Cebu
A colorful and dynamic Palawan Group Sinulog 2026 float, adorned with the beloved Pikoy mascot, gracefully navigated the bustling streets of Cebu during the grand parade. This vibrant display not only captured the festive spirit but also underscored the brand's deep-rooted connection with the local community. As an official sponsor of the iconic festival, Palawan Group demonstrated its unwavering support for Cebuano culture and traditions.
Two Decades of Commitment to Cebu
Marking an impressive 21 years of service in Cebu, the Palawan Group of Companies proudly continued its annual tradition of sponsoring Sinulog. The company's participation celebrates the faith, culture, and remarkable resilience that define the city. Cebu has played a pivotal role in the group's expansion throughout the Visayas region, making this partnership particularly meaningful.
Through its comprehensive financial services, described as "barato, paspas, ug walay hasul" (affordable, reliable, and hassle-free), Palawan Group brings essential support closer to families, workers, and entrepreneurs. This enables the community to fully enjoy festival celebrations while managing their daily financial needs with ease and confidence.
Engaging the Community Through Festival Highlights
The brand's involvement extended across multiple key festival activities, creating memorable experiences for attendees:
- Palawan Pawnshop Night at Plaza Independencia on January 12 featured electrifying performances by Bisaya Squad, drawing enthusiastic crowds.
- The Palawan Group Sinulog Float became a parade highlight, generating cheers along the route with its festive design and entertainment.
- Participation in major events including Sinulog Idol 2026, the Sinulog Festival 2026 Queen Coronation Night, and the GMA Caravan.
These engagements were enhanced with interactive activities, exciting giveaways, and valuable prizes, further strengthening the bond between Palawan Group and the Cebuano community.
A Trusted Financial Partner for Cebu
Ilyn Dizon, Marketing Manager for Pawning and Jewelry at Palawan Group, emphasized Cebu's significance: "Cebu represents one of our most important and fastest-growing markets, serving as a crucial gateway to the South. The deep trust Cebuanos place in our pawnshop, remittance, and jewelry services reflects our longstanding relationship."
She added: "Much like the Sto. Niño provides hope and guidance, Palawan Group stands as a reliable partner for Cebuanos throughout their financial journeys—whether addressing daily necessities, seizing emerging opportunities, or pursuing long-term aspirations."
The company's substantial presence in Cebu includes:
- 295 branches across the province
- A dedicated workforce of over 1,500 Cebuano partners and associates
- Daily service to 25,000 Cebuanos for remittance needs
- Support for over 300,000 pawnshop customers
This extensive network reinforces Palawan Group's commitment to providing accessible financial solutions that community members can depend on during peak seasons like Sinulog and throughout their everyday lives.
Innovative Financial Solutions for Modern Needs
During the festival, Palawan Group brought its services directly to the community through on-ground activations at key Sinulog hubs including Fuente Osmeña and Plaza Independencia. These initiatives showcased the brand's complete financial ecosystem:
- Pawnshop services with flexible options
- Fast remittances via Palawan Express Pera Padala
- Digital transactions through PalawanPay
- ProtekTODO microinsurance for added protection
Cebuanos can conveniently access these services at their nearest branch or through the user-friendly PalawanPay app. By integrating its extensive branch network with digital innovation through a brick-tech approach, Palawan Group effectively bridges traditional and modern financial solutions, making financial access simpler and more inclusive across Cebu.
Exclusive Promotions and Continued Support
Bernard Kaibigan, Chief Marketing Officer of Palawan Group, shared: "Sinulog powerfully expresses faith, unity, and the resilient Cebuano spirit. Our sponsorship demonstrates our commitment to the community and our mission to provide accessible, dependable financial solutions tailored to every Cebuano's needs."
Beyond the festivities, Palawan Group continues supporting Cebuanos through exclusive Sinulog promotions:
- Free interest on sangla (pawn) transactions
- Special discounts on rematado jewelry and Palawan Gold items
- 15% discount on select ProtekTODO accident insurance policies
- P10 voucher for PalawanPay users in Cebu City, valid for three months
These initiatives reflect the company's dedication to meaningful engagement, ensuring financial solutions remain accessible during both celebratory moments and daily life.
Expanding Festival Participation Nationwide
Palawan Group's community involvement extends beyond Cebu to other major Philippine festivals including Dinagyang in Iloilo and Ati-Atihan in Aklan. This nationwide participation highlights the brand's role in celebrating faith and culture across diverse communities. By serving as both sponsor and community partner, Palawan Group brings families, workers, and entrepreneurs closer to festive experiences through activations, events, accessible financial services, and exclusive promotions.
The company continues to provide convenience, reliability, and practical financial solutions during these iconic festivals and throughout the year, strengthening its longstanding ties with the communities it serves across the Philippines.
