In a heartwarming display of Christmas spirit, SM City Mindpro has delivered joy and essential support to 50 indigent learners from Edwin Andrews Airbase (EAAB) Elementary School in Zamboanga. The effort is part of the mall's annual "ChriSMiles" gift-giving program, designed to bring hope to underserved communities during the holiday season.
A Community Effort Led by Employee Volunteers
The outreach activity was spearheaded by a team of dedicated employee-volunteers from SM Zamboanga malls. Mall Manager Aileen Ann Villa-Enriquez personally led the turnover of the carefully prepared food packs to the young beneficiaries. The initiative saw a powerful collaboration with the Philippine Air Force-Air Combat Command Team, led by Major Jeremy Basille Remigia II. This partnership underscored a shared commitment to service, compassion, and strengthening community bonds.
Spreading Hope Beyond the Mall Walls
Through ChriSMiles, SM City Mindpro extends its holiday mission far beyond its commercial spaces, directly touching the lives of those in need. Each food pack was assembled to provide meaningful nutritional support to the learners and their families. The program reinforces the core values of the season: generosity, inclusivity, and shared joy.
"This initiative reflects our desire to share hope and joy, especially with our indigent learners, who deserve to feel the warmth of the season," stated Villa-Enriquez. She emphasized that the activity serves as a reminder that "even simple acts of kindness can make a lasting impact."
Part of a Broader Commitment to Uplift Communities
The ChriSMiles activity on December 16, 2025, is a key component of SM's ongoing corporate social responsibility framework. It aligns with the group's steadfast commitment to fostering inclusive growth and uplifting communities. By mobilizing its own workforce as volunteers and forging strategic partnerships with organizations like the Philippine Air Force, SM City Mindpro continues to create meaningful experiences that genuinely bring smiles to the communities it serves.
