In a significant move for the Philippine spirits industry, the renowned Spanish brand Torres has officially launched its entry into the country through a strategic distribution partnership with Tanduay. This collaboration marks the debut of Torres in the Philippine market, where it will introduce a range of premium products, including the flagship Torres 5 Light brandy, showcasing the brand's rich heritage and expertise in spirits-making.
A Partnership Built on Excellence and Growth
Lucio Tan III, President and CEO of Tanduay, emphasized the synergy between the two companies, stating that the arrival of Torres in the Philippines unites two great houses with a shared commitment to excellence and growth. He highlighted that this partnership aligns with their vision to offer Filipino consumers world-class spirits, reflecting a dedication to quality and innovation in the beverage sector.
Bringing Spanish Heritage to Filipino Palates
Christian Visalli, Torres Spirits Global Managing Director, expressed pride in introducing the rich heritage of Spanish brandy to the Philippines. With Tanduay as the distributor, he expressed confidence that Torres products will reach Filipino consumers who appreciate exceptional spirits rooted in authentic Spanish tradition. This move aims to cater to a diverse audience, from young and adventurous drinkers to those with refined tastes.
Torres 5 Light: A Spanish Brandy Tailored for the Philippines
The initial product lineup for the Philippine market is led by Torres 5 Light, a brandy crafted from quality grapes and aged using the traditional Solera method in oak barrels. This process results in a lighter, more approachable profile that resonates with local drinking customs while maintaining a refined, premium feel.
Best enjoyed over ice, Torres 5 Light features a clear-medium-gold appearance with delicate aromas of grape, dried fruits, and vanilla. Its smooth, subtly sweet taste includes notes of prune, grape, and vanilla, bottled at 25% ABV. This product represents a masterful balance of tradition, craftsmanship, and accessible enjoyment, designed to appeal to a wide range of consumers.
A Legacy of Tradition and History
The Torres family has a storied history, cultivating vineyards in Penedès, Spain since the 16th century. Founded in 1870 by Jaime Torres Vendrell as Casa Torres, the company initially focused on wine production. Its brandy-making business began in 1928 when Juan Torres Casals started aging brandy in oak barrels, using the best white wines from Penedès, establishing a legacy of quality and innovation.
Availability and Distribution Plans
Torres 5 Light will be distributed nationwide through Tanduay's network, making it available at leading supermarkets and groceries across the country. Additionally, other Torres products are set to be introduced in the first quarter of the year, expanding the brand's presence and offering more options for Filipino consumers seeking premium spirits.
