Valentine's Day Flower Prices Surge at Davao's Bankerohan Market
Just days before Valentine's Day, the cost of romance is climbing at Bankerohan Public Market in Davao City. Vendors have begun marking up flower prices, reflecting the annual surge in demand for bouquets and gift items. This market is a key hub where flowers from various areas in Davao City and the region converge, making it a focal point for seasonal price trends.
Price Increases and Popular Blooms
As of February 11, 2026, retail prices for popular flowers have already seen significant hikes. Vendors report increases ranging from ₱50 to ₱100 compared to regular rates, with further adjustments anticipated as February 14 approaches. Among the most sought-after varieties, pink and red roses are now priced at ₱450 per dozen. Gypsophila sells for ₱200 per bunch, while lilies are at ₱300 per bunch. Carnations and statice are both priced at ₱250 per bunch, and sunflowers are selling for ₱150 each.
Other available flower varieties include misty (white and blue) at ₱200 per bunch, stargazer lilies at ₱280 per bunch, and gerberas at ₱250 per bunch. Million-star bunches are available for ₱150, while individual tulips are priced at ₱250 each. Vendors note that roses, which typically sell for ₱12 per stem, are now mostly retailed by the dozen at ₱450, rather than individually, due to the high demand.
Customized Bouquets and Gift Items
Beyond loose flowers, customized bouquets—whether made from fresh or artificial flowers—range from ₱450 to ₱1,000. Vendors charge an additional ₱250 for labor on special designs. Ready-made bouquets, along with other popular Valentine's Day gift items such as chocolates and stuffed toys, are also being sold within the ₱250 to ₱1,000 price range, depending on size and presentation.
One vendor highlighted the availability of artificial flower bouquets and teddy bears, noting that customers sometimes opt for these items because they are more affordable. "We also have artificial flower bouquets, sir, and teddy bears. Sometimes customers opt for those because they're a bit cheaper," the vendor added, emphasizing the variety of products available to meet different budgets.
Seasonal Demand and Market Activity
Vendors attribute the price increases to heightened seasonal demand, a common trend in the days leading up to Valentine's Day. With just a day remaining before the occasion, sellers anticipate continued price adjustments as last-minute buyers flock to the market. "It will probably go up more as Valentine's Day gets closer," one vendor said during an interview, underscoring the expectation of further hikes.
Despite the rising costs, market activity has begun to pick up, offering a wide array of products for Valentine's Day shoppers. This signals what vendors expect to be brisk sales through the weekend, as consumers seek out flowers and gifts for their loved ones. The surge in demand is a typical occurrence during this period, driven by the cultural significance of Valentine's Day in the region.
Overall, the price trends at Bankerohan Public Market highlight the economic impact of seasonal events on local markets, with vendors capitalizing on increased demand while providing options for budget-conscious customers. As Valentine's Day approaches, both sellers and buyers are navigating the fluctuations in flower prices, making it a dynamic time for the market's economy.
