As Filipinos navigate rising costs, the spirit of malasakit—deep care for loved ones—inspires practical solutions for family security. This holiday season, a new option for meaningful gift-giving emerges, combining this core Filipino value with accessible financial protection.
Affordable Protection for Everyday Filipinos
Reflecting a commitment to practicality and care, Palawan ProtekTODO from Palawan Pawnshop-Palawan Express Pera Padala is introducing insurance designed for the average Filipino's budget. Much like the sachet-sized essentials common in local stores, ProtekTODO offers financial safety in small, affordable packages.
Lisa Castro-Sabado, Chief Business Development Officer, emphasized the mission behind the product. She stated that ProtekTODO is a step towards making financial security a norm, not a privilege, for every family in every community. The offering lives up to the tagline: "patingi-tingi ang presyo pero todo ang benepisyo."
The low-cost policies provide coverage for a wide range of needs, including:
- Health and hospital confinement
- Accidents and fire
- Dengue and travel
- Even protection for pets
With premiums starting as low as P20, the insurance is easy to purchase, understand, and benefit from, requiring no intimidating paperwork. It is available at Palawan Pawnshop branches, on the PalawanPay app, and on popular online platforms Shopee and Lazada.
Transforming Christmas Gift-Giving into an Act of Care
With Christmas preparations starting early in the Philippines, gift-giving remains a cherished tradition of generosity and togetherness. It is a profound expression of pagmamalasakit.
This year, ProtekTODO positions its insurance policies as thoughtful, Christmas-themed gifts. They offer a simple yet powerful way to ensure loved ones are protected against life's uncertainties. It's a gift that communicates a desire for the recipient's safety and preparedness.
Bernard Kaibigan, Chief Marketing Officer of the Palawan Group, shared that the company aims to help Filipinos show they care in a way that truly matters. He highlighted that gift-giving is a tradition of love and connection, and ProtekTODO helps families protect what's most important while keeping the Christmas spirit alive.
Aligning with Filipino Preferences for Valuable Gifts
The product launch taps into well-documented Filipino holiday habits. According to a 2021 Kantar Philippines Holiday Study, 83% of Filipinos prioritize value-for-money gifts, with practical items like food, clothing, and household goods topping lists.
ProtekTODO builds on this insight by introducing insurance as a new category of practical gift—one that provides the intangible yet invaluable benefit of peace of mind. It transforms financial protection into something as tangible and special as a wrapped present under the tree.
These affordable policies can be given as standalone gifts, slipped into a Christmas card or aguinaldo envelope, or included in a gift basket.
This Christmas, Palawan ProtekTODO invites everyone to consider a gift that safeguards their loved ones' future. It’s an affordable, practical, and deeply personal way to turn care into lasting security.
