Popular Filipino retail brand Islands Souvenirs has kicked off an aggressive nationwide expansion, marking a significant milestone by establishing its presence across Luzon, Visayas, and Mindanao. The company has launched strategic new outlets in two key tourism gateways: the mystical island of Siquijor and the bustling city of Cagayan de Oro.
Strategic Openings in Emerging and Key Destinations
The brand's new store on Siquijor Island, situated along the well-traveled Lala-o Road, directly caters to the destination's rising status as a top tourist spot. This location places Islands Souvenirs right in the path of travelers seeking unique mementos, offering its signature personalized apparel and destination-themed merchandise.
In Mindanao, Islands Souvenirs makes a grand comeback to Cagayan de Oro with a prominent outlet at Laguindingan Airport. As one of the region's busiest travel hubs, the airport provides an ideal platform to serve both tourists and local commuters, signaling a renewed focus on the Mindanao market.
A Vision for Nationwide Growth and Meaningful Memories
Chief Brand Officer Andrea Aldeguer emphasized the mission behind the expansion. "Our goal has always been to celebrate every Filipino destination," Aldeguer stated. "By moving into emerging and high-traffic areas, we bring the Islands experience closer to travelers, families, and communities across the country. Each store is part of our commitment to creating more meaningful and proudly local travel memories."
The Cagayan de Oro launch also features the popular My Islands store format, complete with the beloved "I Heart" Collection and the brand's hallmark customization service, catering to travelers looking for personalized keepsakes.
Ambitious Plans for 2026 and Beyond
Looking forward, Islands Souvenirs is preparing for its most ambitious year of growth yet. The company has announced plans to open 20 additional stores across the Philippines. The first phase of this rollout includes five new outlets slated for the first quarter of 2026.
This early momentum is strategically aligned with preparations for major events like the Sinulog festival, positioning the brand to capitalize on high tourist traffic and renewed retail energy at the start of the year.
With each new opening, Islands Souvenirs strengthens its role in celebrating the Philippines' diverse destinations and supporting the local tourism ecosystem. This expansion into Siquijor and Cagayan de Oro marks a bold new chapter, bringing island-inspired design, culture, and creativity to every corner of the archipelago.
