Starbucks Philippines is officially commemorating 23 years of its beloved holiday tradition with the grand return of the Starbucks Traditions Collection. This annual event, which has become a staple for many Filipinos, invites customers to start collecting stickers from November 2, 2025, through the Starbucks PH App or a QR Promo Card to redeem special items from the 2026 lineup.
An Invitation Back to Comfort and Community
This year’s campaign theme, "Invite Joy," is a heartfelt call to return to the comforting and familiar atmosphere of a coffeehouse. It highlights the rich aroma of coffee, the welcoming greetings from baristas, and the strong sense of community that together create a genuine holiday tradition. Jamie Silva, Senior Manager for Marketing and Digital Customer Experience at Starbucks Philippines, shared that for over two decades, Starbucks Traditions has been more than just collectibles; it's a shared experience between the company's partners (baristas) and its customers within the warm environment of their stores.
"This season, we invite everyone to rediscover the joy in their own cherished holiday rituals," Silva stated, emphasizing the personal connection the campaign aims to foster.
Celebrating with a Filipino Classic: Eraserheads' 'Ligaya'
Adding a distinctly local and nostalgic flavor to the celebration, the official video for the 2026 Starbucks Traditions campaign is set to the iconic hit "Ligaya" by the legendary Filipino band Eraserheads. The song, beloved across generations, perfectly complements the video that features real Starbucks baristas. This creative choice underscores the campaign's core message of lasting connection and pays homage to the local tradition that the collection has become in the Philippines.
Jamie Silva explained the reasoning behind the musical selection, noting that the holidays in the Philippines are deeply intertwined with nostalgia. "The enduring charm of 'Ligaya' perfectly captures that feeling," she said. "By anchoring our video with this Filipino tune, we celebrate the joy delivered every day by our partners, honoring their role in sharing those simple, genuine moments with our customers."
To fully immerse customers in the festive spirit, "Ligaya" will be played in all Starbucks stores nationwide from November 2 until January 5, throughout the entire duration of the holiday campaign.
How to Collect and Redeem the 2026 Traditions Collection
The 2026 Starbucks Traditions Collection is designed to make everyday coffee rituals more special. Customers can start their collection journey by earning one (1) e-sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage. These stickers are collected digitally via the Starbucks PH App or a QR Promo Card.
Once a customer has collected 18 stickers, they can redeem their choice of one item from the following 2026 collection pieces:
- 2026 Siren Planner with Carrier: An elegant charcoal and onyx daily planner that comes with a matching leather carrier and a sleek pen, designed to help organize your thoughts and essentials.
- 2026 Onyx 15oz Stainless Steel Tumbler: This tumbler is built to maintain your drink's temperature, ideal for a busy schedule. Its deep onyx finish with metallic details adds a touch of refined style.
- 2026 Charcoal 24oz Cold Cup: A durable acrylic cold cup with a subtle iridescent sheen, a black lid, and a straw, perfect for enjoying iced beverages on the go.
- 2026 Sandstone 12oz Mug with Pouch: This warm, earthy-toned ceramic mug is paired with a complementary pouch, encouraging a moment of calm and savoring your drink.
The sticker collection campaign runs from November 2, 2025, in all Starbucks stores across the Philippines, offering plenty of time for customers to complete their sets and secure a piece of the holiday tradition.
