Clark Development Corporation Honored with Prestigious Filipino Brand of Service Excellence Government Partner Award
The Clark Development Corporation (CDC) has achieved a significant milestone by receiving the Filipino Brand of Service Excellence (FBSE) Government Partner Award from the Department of Tourism - Philippines. This esteemed recognition highlights CDC's unwavering commitment to elevating service standards within the Clark Freeport, setting a benchmark for excellence in the region.
Award Ceremony and Presentation Details
During a formal ceremony held at the Clark Visitors Center on January 22, 2026, Department of Tourism Region III Regional Director Richard Daenos presented the award to CDC President Agnes Devanadera. The event underscored the collaborative efforts between government agencies and local development corporations in promoting tourism and service quality.
CDC has been actively expanding its initiatives to enhance the visitor experience by streamlining frontline processes, upgrading facilities that directly interact with tourists, and fostering a culture of service excellence among locators and tourism establishments operating within Clark. These comprehensive efforts have contributed to a more efficient and welcoming environment for both leisure and business travelers.
Emphasis on Filipino Hospitality and Cultural Values
In his remarks, Regional Director Richard Daenos emphasized that this award is not merely a standard partnership recognition but a testament to outstanding service excellence deeply infused with Filipino hospitality and cultural values. He noted that the FBSE award is selectively given, and Clark's dedication to integrating these values into its services made it a deserving recipient.
"This is not just any other partnership award; it's actually outstanding service excellence infused with Filipino hospitality and cultural values. So, it is not just given to all. We would like to emphasize that because Clark has really been very keen on opening its doors to really improve in terms of highlighting Filipino values, and of course, different services," Daenos stated.
He further expressed gratitude for CDC's partnership and its proactive stance in incorporating Filipino values into its operational framework, which strengthens the Freeport's customer-focused culture and supports ongoing tourism development in Central Luzon.
Recognition for Clark-Based Establishments and Broader Tourism Achievements
In addition to CDC's award, several prominent establishments within Clark also received FBSE citations, including:
- Hilton Clark Sun Valley Resort
- Swissôtel Clark
- Royce Hotel and Casino
This collective recognition underscores the widespread commitment to service excellence across the Clark Freeport. CDC noted that this latest accolade adds to its impressive roster of tourism distinctions. Recently, Clark Freeport was named Asia's Leading Meetings and Conference Destination at the World Travel Awards, further cementing its reputation as a premier destination.
Tourism groups have lauded CDC for its effective management of open spaces, cultural attractions, and integrated facilities that cater to both leisure travelers and the Meetings, Incentives, Conferences, and Exhibitions (MICE) market. These efforts have positioned Clark as a dynamic hub for tourism and business activities in the Philippines.
