The Department of Tourism in Central Visayas (DOT 7) is preparing a grand ceremonial reception for visitors flying into Cebu for the upcoming Sinulog 2026 festivities. The special welcome event is scheduled for January 15, 2026, at the international terminal of Mactan-Cebu International Airport.
A Festive Welcome for Overseas Filipinos and Tourists
Officials from airport authorities, tourism bodies, and local organizing committees will join forces to greet arriving passengers. The event targets overseas Filipinos (balikbayans), foreign tourists, and domestic travelers coming to witness the annual Sinulog Festival and Fiesta Señor. This initiative is a strategic move to enhance the first impression of Cebu as the region anticipates a significant surge in visitor numbers linked to the major religious and cultural celebrations.
Leis, Performances, and a Warm Cebuano Welcome
Travelers stepping into the airport will be immediately immersed in the festival spirit. The planned reception includes the giving of traditional leis (garlands), lively cultural performances, and special welcome tokens. DOT 7 aims to set a celebratory and hospitable tone right from arrival, ensuring visitors begin their Sinulog journey with a memorable experience. The Sinulog Festival, held every January, is one of the country's largest events, drawing hundreds of thousands of devotees and tourists to Cebu.
Sustained Tourism Demand and Economic Boost
DOT 7 Officer-in-Charge Gelena Asis-Dimpas highlighted the strong and sustained demand for travel to Cebu. She noted robust visitor numbers during the recent Christmas holidays and the continuing pre-Sinulog influx, signaling a resilient tourism sector even as some areas recover from recent natural calamities.
Asis-Dimpas also emphasized that the festival period encourages longer stays. Many visitors use Cebu as a base for faith-based travel across the Central Visayas region. This extended itinerancy provides a substantial economic boost, benefiting a wide range of local businesses:
- Hotels and accommodation providers
- Transport operators, including airlines, taxis, and ferries
- Restaurants, retailers, and tour services
The ceremonial airport welcome is more than just a greeting; it's a strategic component of Cebu's tourism recovery and growth strategy, leveraging its flagship festival to drive wider regional economic benefits.
