NUSTAR Resort Cebu is poised to become the epicenter of regional tourism as it prepares to host major ASEAN Tourism events in January 2026. This prestigious engagement highlights the resort's growing reputation as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) in the Philippines.
Key Events and Schedule
On January 29, 2026, NUSTAR Resort Cebu will welcome delegates to a reception and dinner hosted by the Singapore Tourism Board at the NUSTAR Grand Ballroom. This event serves as a precursor to the main activities, setting the stage for regional collaboration.
The resort will then host two significant events on January 31, 2026, in partnership with the Department of Tourism:
- The ASEAN Tourism Standard Awards, recognizing excellence in tourism standards across Southeast Asia.
- The ASEAN Tourism Forum 2026 Closing Ceremony, marking the culmination of this important regional gathering.
World-Class Facilities and Amenities
As the exclusive venue for these events, NUSTAR Resort Cebu will showcase its impressive infrastructure designed to accommodate international gatherings. The resort features:
- Cebu's most advanced grand ballroom at the NUSTAR Grand Ballroom
- Award-winning accommodations at Fili Hotel Cebu and NUSTAR Hotel Cebu
- Integrated amenities including The Mall at NUSTAR
- Diverse dining and shopping experiences
- Comprehensive entertainment facilities
These facilities will provide a central platform for ASEAN tourism stakeholders to meet, network, and highlight regional innovations in the tourism sector.
Event Highlights and Activities
The events will feature dedicated zones showcasing ASEAN tourism products, VIP tours for distinguished guests, media briefings to ensure comprehensive coverage, and curated experiences designed specifically for delegates and industry leaders. These activities aim to foster meaningful connections and showcase the best of ASEAN tourism offerings.
Leadership Perspective
Sean Knights, Chief Operating Officer of NUSTAR Resort Cebu, expressed enthusiasm about hosting these significant events: "We are honored to host the ASEAN Tourism Forum at NUSTAR. This milestone reinforces Cebu's emergence as a world-class MICE destination, leveraging our exceptional facilities and strategic partnerships to spotlight ASEAN tourism innovation."
Knights added: "We invite delegates, media, and stakeholders to experience ASEAN tourism innovation at NUSTAR Resort Cebu."
Proven Track Record of Excellence
NUSTAR Resort Cebu's selection as host venue is supported by numerous accolades that demonstrate its commitment to excellence:
- 2023 PropertyGuru Asia Awards for Best Hotel Development, Best Hotel Architecture, and Best Hotel Interior
- 2025 LUXE Global Awards for Hotel of the Year (Fili Hotel Cebu) and Best Ultra Luxurious Hotel (NUSTAR Hotel Cebu)
- Inclusion of NUSTAR Hotel Cebu in the 2025 Michelin Hotels Guide
- TripAdvisor's 2025 Travelers' Choice Award for Fili Hotel Cebu
These achievements underscore the resort's proven capability in hosting high-profile international events and delivering exceptional hospitality experiences that meet global standards.
The hosting of these ASEAN Tourism events represents a significant opportunity for Cebu to strengthen its position in the regional tourism landscape while showcasing Filipino hospitality and world-class facilities to an international audience.
