Vietnam's tourism sector has demonstrated a powerful recovery, closing 2025 with impressive visitor numbers and revenue that signal a strong return for the Southeast Asian travel hotspot.
Record-Breaking Numbers for 2025
According to a report from the local daily Nhan Dan, citing the Vietnam National Authority of Tourism, the country is estimated to have received 21.5 million international arrivals throughout the year 2025. This figure underscores a robust rebound for the nation's vital tourism industry.
Domestic travel also remained exceptionally strong, with an estimated 135.5 million domestic tourist trips recorded within the same period. The combined force of international and local travelers fueled a massive economic boost.
Economic Impact and Revenue
The total revenue generated from tourism activities in 2025 is a staggering figure. Estimates indicate it exceeded 1 quadrillion Vietnamese dong, which is approximately equivalent to $39.8 billion US dollars. This substantial income highlights tourism's critical role in Vietnam's national economy.
Ambitious Targets for 2026
Building on this success, Vietnamese authorities have set even higher goals for the coming year. For 2026, the country is targeting to attract 25 million international visitors and serve 150 million domestic tourists.
With these ambitious visitor targets, the projected tourism revenue is expected to climb significantly, aiming to surpass 1.12 quadrillion Vietnamese dong. This forward-looking strategy positions Vietnam to solidify its status as a premier destination in the region.
The data, reported on December 31, 2025, paints a promising picture for Vietnam's travel and hospitality sectors, showcasing a clear path of growth and economic contribution in the post-pandemic era.
