BingoPlus, the number one and most trusted online entertainment platform in the Philippines, is making waves this summer with strategic brand placements on the iconic paraw boats of Boracay Island in Aklan. The initiative coincides with the peak of the country's hot and dry season, drawing maximum attention from tourists and locals alike.
Strategic Timing with LaBoracay Festival
The DigiPlus-owned platform timed its paraw boat campaign to align with the world-renowned Love Boracay fiesta, popularly known as LaBoracay, which took place from April 24 to May 3 over the Labor Day weekend. This annual event attracts thousands of visitors, providing an ideal backdrop for brand visibility.
Against the breathtaking scenery of pristine waters, white sand beaches, and amber-hued sunsets, BingoPlus-branded paraw boats sailed along the Boracay shoreline in large numbers. Tourists engaged in various activities both on land and at sea, with the boats serving as a prominent feature of the summer festivities.
Part of a Broader Summer Campaign
The Boracay activation is just one of several summer tie-ups by BingoPlus aimed at maximizing brand exposure. Earlier in the season, the platform was heavily featured at the 2026 Viu Hallyunion event and the TV5 Kapatid Red Hot Summer, both held in La Union, another top summer destination in the Philippines.
As the intense summer heat continues, BingoPlus remains committed to delivering the hottest digital entertainment experiences and being at the center of the party. The platform's strategic marketing efforts reinforce its position as a leader in the online entertainment industry.
About DigiPlus and BingoPlus
DigiPlus Interactive Corp. is a pioneer in digital entertainment in the Philippines, operating leading platforms such as BingoPlus and ArenaPlus. These platforms are known for engaging interactive gaming and sports entertainment experiences. DigiPlus also runs GameZone, with more offerings in development. For more information, visit www.digiplus.com.ph.
BingoPlus is the country's leading and most comprehensive digital entertainment platform, redefining digital gaming since its launch in January 2022. It introduced the first interactive, live-streaming digital bingo platform. As an affiliate of DigiPlus Interactive Corp., BingoPlus advocates for responsible gaming and is licensed by PAGCOR. For more details, visit www.bingoplus.com.
