Cebuana Lhuillier Foundation has mobilized significant financial resources to assist Filipino communities grappling with the aftermath of multiple natural disasters that recently struck the country.
Substantial Financial Commitment for Recovery
The foundation has allocated P1.5 million specifically to support relief and recovery operations in areas affected by the recent earthquakes in Cebu and Davao Oriental, as well as Typhoon Tino which impacted various parts of the Visayas region. This substantial financial commitment was announced on November 11, 2025, demonstrating the organization's rapid response capability.
These funds will be channeled through the foundation's established Tulong sa Pagbangon program, which has built a reputation for delivering swift assistance to disaster-affected communities throughout the Philippines. The program's efficient mechanism ensures that aid reaches beneficiaries without unnecessary delays.
Leadership Commitment to Filipino Communities
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasized the company's solidarity with affected Filipinos during this challenging period. "We stand united with our fellow citizens as they work to rebuild their lives and communities," Lhuillier stated, highlighting the organization's deep connection to the people it serves.
The foundation is coordinating with local partners to ensure efficient distribution of critical supplies to families who have suffered significant losses. The relief packages include:
- Food packs for immediate nutritional needs
- Hygiene kits to maintain health standards
- Essential household supplies for daily living
Reflecting Core Values Through Action
Jonathan Batangan, Executive Director of Cebuana Lhuillier Foundation, explained that this disaster response initiative reflects the organization's long-standing commitment to fundamental values. "This effort embodies our dedication to empathy, unity, and service to the Filipino people," Batangan noted.
The foundation's approach ensures that support reaches those who need it most, particularly families who have lost their homes and livelihoods due to the consecutive natural calamities. By working closely with local community partners, the organization can identify and prioritize the most vulnerable affected populations.
This P1.5 million disaster response fund represents Cebuana Lhuillier's ongoing commitment to corporate social responsibility and community support during times of crisis, continuing their tradition of being among the first to respond when disasters strike various regions of the Philippines.
