Motorcycle Taxi Operator Unveils 'Keep Moving' Campaign in Metro Cebu
A prominent motorcycle taxi operator has launched a new initiative titled "Keep Moving" in Metro Cebu, aimed at enhancing booking reliability and boosting commuter confidence. The campaign, announced by General Manager Wayne Jacinto, includes significant updates to the company's booking and safety systems, designed to streamline operations and improve user experience across the region.
Enhanced Booking and Navigation Features
Key updates introduced as part of the campaign focus on optimizing the booking process and rider efficiency. The company has integrated GrabMaps-powered navigation to refine estimated arrival times and routing, ensuring more accurate trip planning for passengers. Additionally, a new "Back-to-Back Booking" feature has been implemented to reduce rider idle time, allowing for seamless transitions between trips and increasing overall service availability.
Safety Tools and Operational Standards
In a move to prioritize passenger security, the platform has highlighted several in-app safety tools. These include a Safety Center that provides emergency assistance and trip-sharing capabilities, enabling users to alert contacts during rides. A Trip Monitoring function is also in place to flag irregular ride activity, adding an extra layer of oversight. The company continues to enforce rigorous rider screening and training standards, as emphasized by Rider Engagement Leader Rich Manuel, to maintain high operational quality and trust.
Service Coverage and Regulatory Context
The motorcycle taxi service currently operates in multiple areas within Metro Cebu, including Cebu City, Mandaue, Lapu-Lapu, Cordova, Liloan, Consolacion, Minglanilla, and Talisay. In these locations, motorcycle taxis have become integral to daily commuting, offering a viable alternative amid persistent traffic congestion. It is important to note that these services remain subject to national regulatory guidelines governing pilot operations in the Philippines, ensuring compliance with safety and operational standards set by authorities.
The "Keep Moving" campaign represents a strategic effort by the operator to adapt to urban mobility challenges, leveraging technology and safety enhancements to meet the growing demand for reliable transportation in Metro Cebu. As the region continues to grapple with traffic issues, such initiatives highlight the evolving role of motorcycle taxis in providing efficient and secure commuting options for residents.
