In response to the tragic death of a young businessman in a hit-and-run incident in Barangay Banilad, the Cebu City Council is advancing a groundbreaking ordinance that would impose imprisonment and hefty fines on bars and establishments that continue to sell alcoholic beverages to customers who are clearly intoxicated. This legislative measure, championed by Councilor Harold Go and named the Kingston Ralph Ordinance, aims to hold business owners accountable if their patrons cause harm, death, or property damage.
Inspiration from U.S. Laws and a Fatal Incident
During an interview on Friday, February 13, 2026, Councilor Go explained that the draft ordinance is modeled after laws in the United States, where bartenders can face criminal charges if they knowingly serve alcohol to individuals who are visibly drunk. This proposal emerged following the untimely death of 23-year-old businessman Kingston Ralph Cheng, who was killed early in the morning on Sunday, February 8, 2026, while walking along Paseo Saturnino Drive in Barangay Banilad.
According to authorities, Cheng was struck by a speeding vehicle driven by 21-year-old Sean Andrew Parajillo, who was reportedly under the influence of alcohol at the time. Prior to the incident, a viral CCTV footage showed Parajillo struggling to walk and losing balance as he approached his car due to severe intoxication.
Controversy and Public Outcry
However, significant controversy arose due to a 19-hour delay before a breathalyzer test was administered to the suspect, resulting in a negative alcohol reading. The Land Transportation Office (LTO) has recommended a lifetime ban on the suspect's driver's license. This incident sparked intense public anger and outrage among officials, including Mayor Nestor Archival and Governor Pamela Baricuatro, who have demanded justice and accountability. The suspect is currently facing charges of reckless imprudence resulting in homicide and damage to property.
Goals of the Proposed Ordinance
In a post on his Facebook page on Thursday, February 12, Councilor Go stated that his initiative is aimed at saving lives, promoting responsible business practices, and making roads safer for everyone. The proposed ordinance seeks to complement national laws by introducing local accountability and stricter penalties.
Under the draft ordinance, establishments such as bars, restaurants, hotels, and informal vendors would face severe consequences if they intentionally serve intoxicated individuals. Penalties include:
- For the first offense: A fine of P20,000 and suspension of the liquor permit for up to 30 days.
- For the second offense: A fine of P50,000 and cancellation of the liquor permit.
- For the third offense: A fine of P100,000, cancellation of the business permit, and permanent closure.
Additionally, the ordinance aims to impose criminal liability on owners, managers, and staff if a drunk customer they served causes harm within six hours of leaving their premises.
Public Feedback and Additional Measures
In the comment section of his post, Councilor Go noted that he is open to suggestions to further strengthen the draft ordinance. Many netizens have expressed support, while others have raised concerns about its legal implications and the need for better infrastructure, such as street lighting and proper sidewalks. Furthermore, the draft includes provisions for the use of breathalyzers to enforce compliance.
