The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have officially announced the top-selling jerseys for the 2025-26 season, with Golden State Warriors icon Stephen Curry securing the number one position. This achievement underscores Curry's enduring popularity and global influence in the basketball world, as fans continue to show strong support for the sharpshooting guard.
NBA Jersey Sales Rankings: A Closer Look at the Top 10
The list highlights a mix of established superstars and rising talents, reflecting the dynamic nature of the league. Following Curry, the rankings feature some of the most prominent names in basketball today.
Top Performers in Merchandise Sales
Here is the complete breakdown of the top 10 best-selling NBA jerseys:
- Stephen Curry of the Golden State Warriors
- Luka Doncic of the Los Angeles Lakers
- Jalen Brunson of the New York Knicks
- Victor Wembanyama of the San Antonio Spurs
- LeBron James of the Los Angeles Lakers
- Anthony Edwards of the Minnesota Timberwolves
- Shai Gilgeous-Alexander of the Oklahoma City Thunder
- Jayson Tatum of the Boston Celtics
- Nikola Jokic of the Denver Nuggets
- Tyrese Maxey of the Philadelphia 76ers
Impact on Basketball Culture and Economy
This ranking not only showcases player popularity but also has significant implications for the sports business sector. High jersey sales contribute to team revenues and highlight marketable athletes who drive fan engagement worldwide. The presence of young stars like Victor Wembanyama and Anthony Edwards indicates a shifting landscape in the NBA, where new talents are quickly gaining traction among supporters.
Moreover, the list demonstrates the global appeal of the NBA, with players from various teams across the United States attracting international attention. As the league continues to expand its reach, merchandise sales serve as a key indicator of which athletes resonate most with audiences, influencing marketing strategies and sponsorship deals.
