In a significant development for the media landscape of the Visayas region, a joint venture agreement was formally signed between Dot.TV and Radio DYCM on Saturday, February 21, 2026. This landmark deal marks a major step forward in strengthening broadcast services across Cebu, promising enhanced news coverage and public affairs programming for local communities.
Strategic Alliance to Boost Regional Broadcasting
The partnership brings together Dot.TV, recognized as the first fully digital television station operating outside Manila, with Radio DYCM's established network, which includes DYCM 1152 KHz AM and DYCM 100.5 FM based in Bogo City. This collaboration aims to leverage both digital and traditional radio platforms to expand reach and improve service quality throughout Cebu and adjacent areas.
Key Signatories and Leadership
The signing ceremony was led by prominent figures from both organizations. Representing Radio DYCM were owners Maia Martinez and Cebu Provincial Board Member Celestino “Tining” Martinez III. On behalf of Dot.TV, Chairman and CEO Juniño Padilla formalized the agreement, emphasizing the venture's potential to transform local media offerings.
Padilla has outlined ambitious programming plans that will feature veteran broadcasters, including Roger Vallena, former editor-in-chief of Sunstar Superbalita Cebu. The anchor team will also comprise respected personalities such as Rene Borromeo, Sam Costanilla, Alan Luigi Flores, Emie Mates, Barangay Captain Jerome Lim, Jun Caña, Efren Lonzon, Rey Pasaporte, and Arnel Bacalan.
Operational Structure and Future Goals
To ensure smooth execution, Rey Baguio has been appointed as station manager, while Emie Mates will serve as news director. This leadership team is tasked with overseeing the integration of resources and content development.
The primary objectives of this joint venture include:
- Enhancing news and public affairs programs to provide more comprehensive coverage of local issues.
- Expanding audience reach through combined digital and radio platforms, ensuring broader accessibility.
- Elevating broadcast services to better serve Cebu and surrounding regions with timely and relevant content.
This partnership reflects a growing trend in the Philippine media industry toward digital transformation and regional collaboration. By merging Dot.TV's innovative digital capabilities with Radio DYCM's longstanding radio presence, the alliance is poised to set new standards for broadcasting in the Central Visayas, fostering greater community engagement and information dissemination.
