In a world dominated by screens and constant change, the longing for a place of comfort remains a powerful human emotion. Acer Philippines taps into this universal feeling with its latest campaign, positioning technology not as a cold tool, but as a modern digital 'tahanan'—the Filipino word for home, derived from 'tahan,' meaning to be comforted or at peace.
A Digital Homecoming with SB19
The heart of the campaign is a new music video titled 'Tahanan', featuring the iconic P-Pop group SB19. Filmed across scenic locations in Kaohsiung, Taiwan, the narrative follows each member on their individual creative journeys. They are physically apart but remain intimately connected through their Acer devices, which serve as their digital sanctuary.
The video showcases poignant moments, such as Justin revisiting a warm memory and Pablo making a brief check-in call. The story progresses as Pablo shares a new song idea with Stell, Justin, Josh, and Ken, prompting them to start moving toward one another. Their paths beautifully converge at the Kaohsiung Music Center, symbolizing that home is less about a physical location and more about the special connections we carry with us.
Acer Philippines collaborated with the Kaohsiung City Government to secure filming permits at key landmarks, including the Dragon and Tiger Pagoda and the Pier2 Art Center, adding visual depth to the story of connection and reunion.
Technology as a Personal Sanctuary
Sue Ong-Lim, Acer Philippines Managing Director, explained the campaign's core idea. "The song #AcerTahanan captures how we feel about our home, or Tahanan. We will always return to our Tahanan because that is where we feel most comfortable," she said. "We at Acer are happy to be your digital Tahanan, where you can get the best gadgets for your needs."
The campaign highlights Acer's range of devices designed to be that personal space:
- Acer consumer notebooks are built for everyday tasks like productivity, entertainment, and communication, balancing performance, portability, and value.
- Acer and Predator gaming laptops are engineered to elevate user experience with modern AI and powerful graphics for immersive performance.
Substantial Holiday Savings Until January 2026
To celebrate this concept of 'home,' Acer Philippines is running a special holiday promotion. Customers can enjoy up to P20,000 in discounts and/or vouchers from SM Appliance Center when they purchase any participating Acer consumer or gaming notebook.
This promo is valid until January 18, 2026. To qualify, purchases must be made from Acer Concept Stores, Acer Authorized Resellers, or the Acer Philippines Online Store.
Here is the simple redemption process:
- Register the purchased product for warranty within one week at https://warranty.acer.com.ph/.
- Acer will verify the information within five business days and send a warranty certificate via email.
- If the product qualifies for the promo, an eGift Voucher will be sent to the customer's email and mobile number within five days of warranty registration.
- Redeem the voucher by presenting it at any selected SM Appliance Center.
The 'Tahanan' song by SB19 is now available for streaming on major platforms like Spotify, Apple Music, and YouTube Music. The official music video can be viewed on the Acer Philippines YouTube channel and Facebook page.
For more updates on Acer products and promotions, follow Acer Philippines on social media @AcerPH on Facebook or visit the official website www.acer.com.