In a decisive move to address public concerns, Cebu Governor Pamela Baricuatro made an unannounced visit to a supermarket in Mandaue City on Friday, March 20, 2026. The inspection aimed to verify the availability of rice priced at P48 per kilo, amidst growing anxieties linked to the ongoing Middle East crisis.
Governor's Reassurance on Rice Supply
During her visit, Governor Baricuatro personally checked the supermarket's rice stocks and confirmed that supplies remain sufficient. "So I am here today to check if there is P48 rice. And there is more coming. Our statement that there is no rice shortage is correct," she stated emphatically. This action underscores her earlier public assurance that Cebuanos should not worry, as there is an adequate supply of rice available in local markets.
Price Monitoring and Enforcement Measures
To prevent potential price gouging, Governor Baricuatro has directed all local government units (LGUs) to intensify their monitoring of retail establishments. This includes ensuring that businesses do not unjustifiably increase prices of essential goods. In response to this directive, approximately 40 localities have already activated their respective price monitoring councils.
These councils are tasked with:
- Continuously tracking price fluctuations in key commodities.
- Implementing penalties when necessary to deter violations.
- Collaborating with provincial authorities to maintain market stability.
Future Inspections and Public Confidence
Governor Baricuatro's surprise inspection is expected to be followed by similar visits to other stores across Cebu. This proactive approach aims to bolster public confidence and ensure transparency in the province's food security measures. By addressing concerns directly, the governor highlights the government's commitment to safeguarding consumer interests during uncertain times.
The combined efforts of price monitoring and regular inspections are designed to mitigate the economic impacts of the Middle East crisis, ensuring that Cebuanos have access to affordable and sufficient rice supplies without disruption.
