BDO Life has been named the top choice for Gen Z consumers looking to purchase insurance, according to the 2026 Synergy-YouGov Awards. The recognition reflects a shift among younger generations who prioritize financial protection early in life, alongside side hustles and personal goals. BDO Life secured the No. 1 spot in Consideration in the insurance sector, based on YouGov BrandIndex's 2025 nationwide consumer tracking results, which surveyed over 3,000 Gen Z respondents daily.
BDO Life's Commitment to Gen Z
During the awards ceremony, Shirlyn T. Book, BDO Life Vice President and Marketing Head, expressed appreciation for Gen Z's recognition of life insurance as a meaningful tool for planning and securing their future. She stated, "BDO Life is expanding its reach to support a broader range of breadwinners, including Gen Z. We appreciate how they value life insurance as a meaningful way to plan ahead and secure their future. This milestone inspires us to keep growing alongside the evolving needs of future generations." The award underscores BDO Life's growing relevance among younger demographics who view insurance not just as a safety net, but as a strategic Plan B for building a secure future.
BDO Foundation's Financial Education Program
In a separate initiative, BDO Foundation, the corporate social responsibility arm of BDO Unibank, launched a financial education partnership with the Bangko Sentral ng Pilipinas (BSP) and the local government of Parañaque City. The agreement aims to roll out a financial education program using existing modules and training resources developed by BDO Foundation and its partners. The program will benefit various local stakeholders, including fisherfolk, microentrepreneurs, public utility vehicle drivers, local government employees, persons with disability, senior citizens, solo parents, and students.
The Three Ps of Financial Education
BDO Foundation President Mario A. Deriquito outlined the program's core components, known as the "3 Ps":
- Partnership: Collaboration between national agencies, private sector, and local government to widen program scope and reach more beneficiaries.
- Practical Knowledge: Tips on budgeting, saving, spending wisely, growing savings, and planning for the future, delivered through learning resources, videos, and financial education games.
- Preparedness: Ensuring financial stability to face challenges such as calamities, pandemics, and global conflicts.
Parañaque City Mayor Edwin L. Olivarez emphasized the importance of financial education for emergencies, stating, "The City of Parañaque is lucky to have a partner in financial education in BDO Foundation and the BSP. They provide guidance to our fisherfolk, vendors, tricycle drivers, micro entrepreneurs, and even us in the local government unit, on how to properly manage our money. So in times of emergency, we'll have money to use." BSP Economic and Financial Learning Office Director Marianne Santos shared a message from a beneficiary of the Fish N' LEarn game, highlighting the value of saving: "The value of saving provides an important lesson. We don't have to use up all the earnings that we have. So in times of emergency, the family will have money to use." She added, "That insight captures the heart of financial education. It's not about having more money. It's about managing what we have with wisdom and discipline."
Mother's Day Promo from BDO
BDO also announced a Mother's Day promotion running from May 4 to 31, 2026. Customers who open a new BDO Peso Savings or Checking account, including Junior Savers, with a minimum initial deposit of ₱100,000 will receive a ₱200 SM Gift Pass for Mom. Qualified accounts include ATM Savings, Passbook Savings, Peso Checking, Smart Checking, Kabayan Savings, Junior Savers, Prime Savers, and NextGen Savers. Promo mechanics stipulate that only the first qualified account per client is eligible, and BDO employees are disqualified. Deposits are insured by PDIC up to P1 Million per depositor. For more details, visit BDO's website or any branch.
