Cebuana Lhuillier's Emirosco Michael Sena Honored at Asia Pacific Stevie Awards
Emirosco Michael Sena, serving as First Vice President and Chief Marketing and Communications Officer at Cebuana Lhuillier, has been awarded the prestigious title of Most Innovative Communications Professional of the Year at the Asia Pacific Stevie Awards. This accolade celebrates outstanding achievements in various professional fields, including marketing, communications, innovation, and leadership across the Asia-Pacific region.
Transforming Brand Narratives and Financial Perceptions
The recognition highlights Sena's pivotal role in reshaping Cebuana Lhuillier's brand story, fostering strong brand affinity, and establishing the company as a highly engaging financial services provider both offline and online. Through strategic storytelling and integrated marketing campaigns, he has successfully challenged long-standing stigmas associated with pawning, repositioning Cebuana Lhuillier as a comprehensive financial services ecosystem.
In response to the award, Sena stated, "This recognition reflects the bold work we've done to redefine how financial services connect with everyday Filipinos. At Cebuana Lhuillier, we are not simply communicating products—we are reshaping perceptions, building trust at scale, and proving that purpose-driven storytelling can transform a brand into a lifelong financial partner for millions."
Driving Digital Growth and Financial Inclusion
Under Sena's leadership, Cebuana Lhuillier has significantly enhanced its digital footprint, launched impactful national campaigns, and aligned marketing strategies with the company's mission of promoting financial inclusion. By leveraging data-driven insights alongside purpose-led narratives, he has contributed to measurable business growth while deepening consumer trust.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, expressed pride in the achievement, saying, "We are proud of Mike for this well-deserved honor at the Asia Pacific Stevie Awards. His leadership has played a key role in strengthening our brand and reshaping how Filipinos see Cebuana Lhuillier. This recognition reflects our continued commitment to innovation and meaningful engagement with the communities we serve."
A Broader Success Story for Cebuana Lhuillier
Sena's gold award is part of a larger success for Cebuana Lhuillier at the Stevie Awards, where the company received multiple accolades across key categories. These honors underscore the company's ongoing evolution beyond traditional views and its dedication to building a modern, customer-focused financial services ecosystem that serves millions of Filipinos nationwide.
