NCCC Supermarket is deepening its engagement with Muslim communities across Mindanao through its 2026 Ramadan initiatives, celebrating a sixth consecutive year of dedicated outreach and service. This annual effort underscores the retailer's commitment to fostering unity and generosity during the holy month.
Embracing Barakah: A Focus on Blessings and Community
Centered on the value of "Barakah," or blessings, this year's campaign positions NCCC not merely as a retail chain but as a proactive community partner. The initiative highlights the company's role in celebrating cultural diversity and supporting religious traditions, reinforcing its dedication to inclusive practices in the region.
Local Distributions in Tacurong and Davao Cities
In Tacurong City, NCCC distributed more than 200 grocery gift packs to local residents, while also extending support to Bangsamoro youth organizations. This provision of essential goods assists families in their daily preparations for fasting and iftar, easing the burdens associated with Ramadan observances.
The outreach expanded significantly in Davao City, where 500 grocery packs were distributed in collaboration with IFTAR Drive Mindanao and the Iftar Kitchen. These partnerships enabled hundreds of beneficiaries to gather and share meals during iftar, emphasizing the core Ramadan themes of togetherness and compassion.
Strategic Partnerships and Culminating Events
The initiative was bolstered by partnerships with trusted brands such as Alaska, Lady's Choice, and Knorr, which contributed quality food products and kitchen essentials. These collaborations ensured that grocery packs were complete, allowing families to prepare nutritious and traditional Ramadan dishes with ease.
As a culminating activity, NCCC Supermarket will host an Eid celebration on March 21, 2026, at Datu Loho Muslim Village in Ma-a, Davao City. The event will feature a cooking demonstration offering practical and nutritious meal ideas, alongside the distribution of an additional 100 grocery gift packs to residents.
Sustained Commitment to Corporate Social Responsibility
Through these sustained Ramadan efforts, NCCC Supermarket strengthens its corporate social responsibility, bridging communities and ensuring that the spirit of giving remains accessible to all. By building stronger ties, supporting local organizations, and promoting inclusive celebrations, the retailer creates a lasting impact of generosity and shared blessings across Mindanao.
