A microentrepreneur from Cebu has gained national recognition for her successful use of digital tools to expand her local business. Ailyn Flormata from Minglanilla, Cebu, was named a winner at the prestigious Digital Financial Inclusion Awards (DFIA) in the Microentrepreneur Category.
Celebrating Digital Adoption and Local Craftsmanship
The 4th DFIA ceremony took place on December 12, 2025, at the Bangko Sentral ng Pilipinas (BSP) Assembly Hall in Malate, Manila. The awards are a joint project by the Microfinance Council of the Philippines, Inc. (MCPI), Citi Foundation, and the BSP. They aim to honor both institutions and individuals who are driving the adoption of digital finance and promoting greater financial inclusion across the country.
Ailyn Flormata, the proud owner of Aira Bagshop, stood out for her dedication to integrating digital solutions into her operations. Her shop is known for its handcrafted products, which celebrate and promote local Filipino creativity and artistry.
Strategic Support Fuels Digital Growth
Flormata's journey has been supported by RAFI Microfinance, which provides crucial financial services to help small businesses thrive. In a significant move to bolster its clients, RAFI MFI has entered a partnership with AI technology company ProSyft.
This collaboration is designed to empower microentrepreneurs, giving them more confidence as they navigate the digital landscape. The partnership focuses on strengthening data-driven systems and improving overall operations. Ultimately, it seeks to expand financial inclusion through innovation that is both responsible and scalable.
A Model for Future Entrepreneurs
Ailyn Flormata's achievement is more than just a personal victory; it serves as a powerful example for other small business owners across the Philippines. It demonstrates how embracing digital financial tools can lead to recognition, growth, and sustainability.
The award underscores the vital role microentrepreneurs play in the local economy and highlights the importance of supportive ecosystems that combine microfinance with advanced technology. Her success story from Minglanilla to the national stage in Manila is an inspiration, proving that with the right tools and support, local businesses can achieve remarkable heights.
