The story of Pampanga's most influential political and business couple is one of romance, resilience, and remarkable service. Governor Lilia 'Baby' Pineda and her husband, Rodolfo 'Bong' Pineda, have crafted a legacy that extends far beyond their personal success, deeply impacting the province and its people.
The Foundation: A Love Story and a Life of Service
Their journey began decades ago in Lubao. As recounted by the late storyteller and former Philippine National Bank official Marvin Paule, a young Lilia 'Baby' was considered one of the town's great beauties. Despite having many persistent suitors, her heart was captured by the swain named Rodolfo, whom everyone called Bong.
Today, the couple is blessed with five accomplished children, who are their immense pride. The Pinedas are widely regarded as Pampanga's first family, a title earned through decades of dedicated public service. Lilia Pineda has served her constituents with distinction as mayor, vice governor, and for several terms as governor.
Her compassionate nature is legendary. Known affectionately as 'Nanay' (Mother), she is often described as the 'Mother Theresa of Pampanga' by many locals. Her office at the provincial capitol in San Fernando is known for welcoming and caring for hundreds of visitors from all walks of life seeking assistance.
Bong Pineda: The Businessman with a Midas Touch and a Mission
While Nanay leads in public service, Tatay Bong has built an empire in business, with a narrative so rich it could fill a multi-part film. He is currently one of the operators of the Small Town Lottery (STL) in the region.
His business decisions are deeply tied to a sense of social responsibility. Bong Pineda once revealed in a conversation that he considered quitting the STL operation. However, he realized that stopping would displace the livelihoods of hundreds of thousands of employees and their families. Over the years, his operations have enabled countless families to build homes and send their children to university, with many now proudly displaying their diplomas.
His success in this challenging field is notable, as other operators have tried and failed, eventually folding their businesses due to insurmountable problems.
Faith, Family, and the Drive to Succeed
Behind his sometimes intimidating presence—which belies a gentle nature—Bong Pineda is, at his core, a deeply religious family man. His son Gabriel shared a pivotal moment from the mid-1960s when Bong first entered the numbers game. He frequently prayed at Quiapo Church and made a solemn vow: if he succeeded, he would spend his life helping the needy and deserving.
This promise was rooted in his own early struggles. A defining moment was the difficulty he faced in finding a vehicle to take his pregnant wife, Baby, to the hospital for the delivery of their third child. He dreamt simply of owning a car. That hardship fueled his determination.
His perseverance paid off beyond his wildest dreams, earning him a reputation for having the Midas touch. Today, his business portfolio is vast and influential.
His ventures in tourism are particularly significant. His flashy Royce Hotel and Casino inside the Clark Freeport is the second top earner among the several casinos in the area. The hotel boasts high-end restaurants like Amare, Choi’s Garden, All Day 21, and the Korean restaurant Kiwa.
Furthermore, he has developed a wide area in Pradera, Lubao, featuring a championship golf course and other amenities, making it a flocking point for domestic and foreign tourists. The family is also involved in the construction supply business.
The story of the Pinedas serves as a powerful inspiration. It proves that poverty is not a permanent barrier. Their advice to young couples is simple yet profound: roll up your sleeves, work hard toward your dreams, and maintain a deep devotion to the Almighty. This is the legacy of Tatay and Nanay Pineda—a testament to love, faith, and transformative service.
