At just 22 years old, Juliana Samantha Lim is proving that age is no barrier to business success in Davao City. The entrepreneurship student, alongside her mother, has successfully launched the third branch of their beauty and wellness venture, Cerise Salon & Spa.
From Shared Dream to Thriving Business
The journey began in 2023 as a simple dream between a mother and daughter. Fast forward to Saturday, December 20, 2025, and that dream has materialized into a third location at the Regina Complex along C.M. Recto Street in Davao City. Juliana balances her university studies with managing the growing brand, crediting her mother's unwavering support for her growth both as a business owner and an individual.
The All-in-One Beauty Destination
What defines Cerise Salon & Spa is its comprehensive, one-stop-shop philosophy. The salon is designed for maximum convenience, offering clients a wide array of services under one roof. Patrons can schedule everything from hair treatments and manicures to slimming services, eyelash extensions, facials, and even IV drips during a single visit.
"Our goal is to provide convenience without ever compromising on quality," Juliana explained. "We want our clients to fully relax and pamper themselves without the hassle of moving from one place to another. If you need everything done in one go, Cerise is the place to go."
Strategic Growth Across Davao
The brand's expansion is carefully planned. With existing branches in Obrero and Lanang, the new C.M. Recto branch was chosen for its strategic position in the heart of the city. The location is easily accessible by jeepney, taxi, and the new DC bus system, and is surrounded by schools, offices, and commercial establishments, making it ideal for both students and working professionals.
For Juliana, the business is about more than just growth; it's about empowerment. Cerise Salon & Spa aims to boost clients' confidence by providing moments of dedicated self-care and transformation.
Looking to the Future
With the momentum from this third opening, Juliana is not slowing down. She has already announced plans to open a fourth branch in early 2026 at NCCC Mall Maa, signaling continued growth for the brand and its young founder.
To celebrate the launch of the C.M. Recto location, the salon is offering a 15% discount on selected services until the end of the year. Clients are invited to visit the new branch at Regina Complex, C.M. Recto Street, Claveria, Davao City, to experience its signature all-in-one beauty and wellness offerings.
