Job seekers flocked to the 4Ps Job Fair at the SM City Davao Annex Event Center on Wednesday, April 15, 2026, where employers and applicants met face-to-face in a comprehensive venue for employment opportunities. The event, captured by Hanessa D. Tambuco of DOrSU and SunStar Intern, was published on April 16, 2026, at 9:42 am.
Massive Turnout and Employment Opportunities
More than 1,000 beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) gathered on April 15, 2026, at SM City Davao for a job fair that offered 1,103 vacancies aimed at expanding employment opportunities and supporting sustainable livelihoods. The event was organized by Craft College of Mindanao Inc. in partnership with private employers, including Brokenshire Medical Center, VXI Global Holdings B.V., Philippine Seven Corp., SM Supermarket Ecoland, BDO, and Ace Hardware Philippines Inc.
Education and Partnerships Drive Job Creation
Craft College of Mindanao Inc. President Maria Kristina Liba emphasized the critical role of education and partnerships in job creation. “At Craft College of Mindanao, we believe that education, skills development, and access to opportunities are powerful tools for transformation. Through this collaboration, we are creating a space where lives get changed, one job, one opportunity at a time,” she said. The job fair featured a wide range of industries offering employment opportunities to applicants, directly connecting job seekers with employers and allowing immediate feedback on applications, as noted by Councilor Pamela Librado-Morata, chairperson of the Committee on Labor and Employment of the Davao City Government.
Industry Breakdown and Economic Impact
Records showed that most vacancies came from the Business Process Outsourcing and Information Technology sector with 592 openings, followed by retail and wholesale with 337, banking and finance with 109, construction, logistics and distribution with 24, and healthcare with 11. Department of Social Welfare and Development-Davao (DSWD-Davao) Regional Director Rhuelo Aradanas highlighted how employment initiatives help address economic struggles faced by families. “Sa panahon ngayon hindi na lingid sa atin ang hamon ng buhay. Mataas ang presyo ng bilihin, mas mahirap ang maghanap ng trabaho at marami ang nakakaramdam ng tila paulit-ulit na laban sa araw-araw (In these times, life’s challenges are evident. Prices are high, jobs are harder to find, and many feel they are in a daily struggle),” he said. He added that the initiative is part of ongoing efforts to expand employment opportunities for 4Ps beneficiaries across the Davao Region.
Immediate Hiring and Personal Stories
As of 3 p.m., 27 applicants were hired on the spot, consisting of 13 4Ps beneficiaries and 14 non-4Ps applicants. Cheralyn M. Antic, 22, a 4Ps beneficiary from Davao Occidental, was hired as a cashier at a hardware store. She said job fairs are important for 4Ps beneficiaries as they provide opportunities for employment and financial independence. “Actually po first time nako ni nag-apply ug kaluoy sa Ginoo na-hire pud ko (This is my first time applying and by God’s grace, I got hired),” she said.
Sweetzil Anne Deotoy, 18 years old, was hired by a retail store. “Dako jud siya’g tabang kay maka-help nako sa akong parents sa kwarta (It is a big help because I can help my parents financially),” she said, adding she had been job hunting for two months. Meanwhile, Benladin U. Saguia, 24, noted that the job fair provides opportunities for unemployed individuals. “Importante nang job fair kay naga-open kini sa mga unemployed nga gustong magka-trabaho. This opportunity allows them to showcase their ability (Job fairs are important because they open opportunities for unemployed individuals who want to work. This allows them to showcase their abilities),” he said.
Ongoing Initiatives and Future Plans
Aradanas added that the initiative is ongoing and not limited to a single event, citing how they have conducted multiple job fairs and would be conducting another one this Labor Day. This continuous effort underscores the commitment to supporting job seekers and enhancing economic stability in the region.
