Primeworld Pinnacle Breaks Ground: A New 30-Storey Landmark for Cebu City
Primeworld Pinnacle Breaks Ground on V. Rama Avenue

Cebu City's skyline is set to gain a striking new addition as Primeworld Land Holding Inc. officially commenced construction on its latest high-rise residential project. The groundbreaking ceremony for Primeworld Pinnacle, a towering 30-storey development, was held on January 19, 2026, marking a pivotal step from blueprint to building.

From Vision to Reality: The Groundbreaking Milestone

The event, held along the highly strategic V. Rama Avenue, was more than a symbolic gesture; it represented the tangible start of a project long in the planning. Company leadership, led by Chief Executive Officer Sherwin Uy, presided over the ceremonies. They were joined by key figures including Alex Tan, Mario Roy Guibao, Allexiss Tan, Nelba Pangilinan, and Jami Lee Laniba for a subsequent capsule laying ritual, sealing the company's vision for future generations to uncover.

Primeworld Pinnacle: The Peak of City Living

Designed to offer a seamless blend of urban convenience and contemporary luxury, Primeworld Pinnacle promises to redefine city living for Cebuanos. Its location is a major selling point, positioned just a stone's throw away from major hospitals and bustling business districts. This strategic placement ensures residents enjoy unparalleled access to essential services and economic hubs, minimizing commute times and maximizing lifestyle quality.

The development is poised to become more than just a collection of residences; it is envisioned as a new landmark for the area. Primeworld Land Holding Inc. has expressed that this project reinforces its core message: that there is a home for every Cebuano within their developments. The company extended its gratitude to partners, stakeholders, and future residents for their continued trust as the project advances.

Looking Ahead: A New Chapter for Cebu Real Estate

The start of construction on Primeworld Pinnacle signals continued confidence and growth in Cebu's real estate sector. It highlights the demand for high-quality, centrally located residential options that cater to modern professionals and families. As the structure rises over the coming years, it will stand as a testament to Primeworld's commitment to contributing to Cebu City's urban fabric and providing a premium living experience.

With the ceremonial shovels now put away, the focus shifts to the actual construction phase. All eyes will be on V. Rama Avenue as this promised peak of city living begins to take its definitive shape against the Cebu skyline.