ASEAN Plus 3 Tourism Cooperation Strengthened at Cebu Forum 2026
In a significant move to bolster regional tourism, the ASEAN Tourism Forum 2026 is currently underway in Cebu City, Philippines, with a focus on strengthening cooperation among ASEAN Plus Three nations. The week-long event, which began on January 27, 2026, is spearheaded by Department of Tourism (DOT) Undersecretary Verna C. Buensuceso, who also serves as the Chairman of the Philippine National Tourism Organization.
Enhancing Regional Tourism Ties
Under the theme "Navigating Our Tourism Future, Together," the forum brings together senior tourism officials from ASEAN member countries, along with their dialogue partners: China, Japan, and South Korea (Republic of Korea). This gathering coincides with the 48th Meeting of the ASEAN Plus Three National Tourism Organizations (NTOs), aiming to deepen regional connections and accelerate the recovery and sustainable growth of the tourism sector.
Key Discussions and Future Plans
The forum is not just a ceremonial event; it involves substantive discussions on critical issues. A major topic on the agenda is the ASEAN Tourism Sectoral Plan (ATSP) Post-2025, which seeks to enhance unity and collaboration within ASEAN Plus Three for a more resilient tourism future. This plan is expected to outline strategic initiatives to foster economic stability and cultural exchange through tourism.
Participants are exploring ways to streamline travel policies, promote sustainable tourism practices, and leverage digital innovations to attract more visitors. The emphasis is on creating a cohesive strategy that benefits all member nations, ensuring that tourism becomes a key driver of regional development.
International Support and Solidarity
During the proceedings, Hironobu Nara, Deputy Commissioner of the Japan Tourism Agency Ministry, expressed heartfelt gratitude to all who contributed to the success of the event. He also extended his condolences to the victims of the tragic landfill collapse in Binaliw on January 8, assuring prayers for the swift recovery of those affected. This gesture highlights the spirit of solidarity and mutual support among the participating nations.
The forum serves as a platform for sharing best practices, addressing common challenges, and building stronger partnerships. It underscores the importance of tourism as a vital economic sector that can foster peace, understanding, and prosperity across borders.
