Boracay Sets Sights on 2.3 Million Tourist Arrivals for 2026
The Malay-Boracay Tourism Office has announced an ambitious target of 2.3 million visitor arrivals for the year 2026, building on the success of the previous year. According to Kathrine Licerio, spokesperson for the office, this goal reflects a confident outlook for the island's tourism sector, driven by strong early performance and strategic initiatives.
Strong Start in January 2026
Licerio highlighted that daily tourist arrivals in Boracay have been averaging nearly 7,000 visitors during the month of January 2026 alone. This robust start provides a solid foundation for reaching the annual target, as it indicates sustained interest and accessibility to the destination.
Building on 2025 Achievements
The office successfully met its 2025 target of 2.1 million tourist arrivals, demonstrating effective management and promotional efforts. This achievement has bolstered confidence within the tourism office, encouraging them to set a higher benchmark for the current year.
Strategic Marketing and Global Recognition
To attract more international tourists, the Malay-Boracay Tourism Office, in collaboration with the local government of Malay, is actively participating in world travel expos. These events offer valuable opportunities to showcase Boracay to a broader market, enhancing its global visibility and appeal.
Additionally, Boracay has received numerous accolades that boost its reputation. The most recent recognition includes being named the World's Leading Luxury Island Destination, which adds prestige and draws high-end travelers to the island.
Commitment to Growth
The tourism office remains dedicated and persistent in its efforts to promote Boracay. By leveraging both local support and international platforms, they aim to not only meet but potentially exceed the 2.3 million visitor arrivals target, ensuring continued economic benefits for the region.
