Cebu City Moves to Formalize Tartanilla Rides Following ASEAN Forum Acclaim
CEBU. The iconic tartanillas, traditional horse-drawn carriages, alongside modern e-tricycles, have long served as distinctive modes of transportation in downtown Cebu City, particularly along routes connecting Carbon Public Market and Barangay Duljo Fatima. This charming blend of old and new is now set to become a cornerstone of the city's tourism strategy.
Mayor Announces Regularization Plan After Positive ASEAN Feedback
Mayor Nestor Archival revealed during a press conference at Cebu City Hall on Monday, February 2, 2026, that the city intends to regularize tartanilla rides. This decision comes directly from the enthusiastic response received from foreign delegates during the ASEAN Tourism Forum (ATF) activities held from January 28 to 30, 2026.
Archival noted a significant surge in interest as the forum progressed. "The interest grew as the days went by," he stated, explaining that initial participation was limited on the first day. However, by the second day, attendance increased markedly as spouses of delegates joined in, and some guests even returned for multiple rides, captivated by the unique experience.
From Special Event to Sustainable Tourism Offering
This overwhelming response has prompted the Cebu City Government to shift its approach. Instead of confining tartanilla rides to special events, officials are now exploring ways to make them a permanent and regular feature of the city's tourism portfolio. Following the forum, initial discussions have been held with the Cebu City Tourism Commission to develop a sustainable and expandable program.
The proposed initiative aims not only to cater to foreign visitors but also to open this cultural experience to local tourists, with a particular focus on engaging younger residents. The goal is to enrich Cebu City's tourism offerings while simultaneously promoting awareness of the city's rich history, heritage sites, and local culture, including narratives deeply tied to Sugbo's identity.
Targeted Launch and Implementation Timeline
Mayor Archival outlined that the city is targeting the formal launch of regular tartanilla operations shortly after the celebration of Cebu City Charter Day. Tentative implementation is set for March 2026, marking a strategic move to bolster the local tourism economy and preserve cultural heritage through immersive experiences.
