The Department of Tourism (DOT) is facing public criticism and has been forced to issue a strong denial following accusations that its official communications prioritize the image of Tourism Secretary Christina Garcia-Frasco over the promotion of the Philippines' world-class destinations.
Critics Question DOT's Social Media Focus
In the closing days of 2025, critics and observant social media users began compiling evidence from the DOT's official website and social media channels. Their collective argument pointed to a perceived pattern: an excessive number of posts featuring Secretary Frasco compared to content dedicated to showcasing the country's beaches, festivals, and cultural heritage. This sparked a debate online about the agency's promotional priorities and use of public resources.
Official Denial and Clarifications Issued
In a formal statement released on Wednesday, December 31, 2025, the DOT categorically denied all allegations. The agency labeled claims that it or Secretary Frasco used public office or funds for personal promotion as "false and without basis." It argued that recent social media commentary suggesting it emphasizes the secretary over tourist destinations was misleading.
The department also took the opportunity to clarify a separate but related issue concerning Philippine Topics magazine. The publication, which featured Frasco on its cover, was identified as an independent entity. The DOT stressed it is not an official government magazine.
"All editorial decisions, including the selection of images and text, were made independently by the magazine," the DOT stated. It elaborated that the agency did not contract, commission, pay for, or direct the magazine's cover story. Furthermore, the DOT confirmed it provided no photographs, guidance, or funding for the feature, noting that Philippine Topics used its own materials from its coverage of World Expo Osaka 2025.
Addressing Photographer Claims and Upholding Integrity
The statement also addressed specific claims from a photographer. The DOT clarified it did not supply the photograph in question, nor did it instruct, select, approve, or endorse any image for the magazine's use. It firmly denied allegations that it favored images of the secretary over materials focused on tourism destinations.
Expressing deep concern, the DOT warned that the spread of such misleading claims is damaging. It argued that misrepresenting official actions and implying improper use of public resources undermines public trust. The department concluded by reiterating its commitment to transparency, accountability, and the ethical promotion of Philippine tourism.
"False and misleading information can confuse the public and detract from our mission to promote Philippine destinations responsibly," the DOT's statement concluded, aiming to refocus the narrative on its core mandate.
