The Department of Trade and Industry (DTI) has provided firm assurance to Filipino consumers that prices of basic necessities and prime commodities will remain stable for the next 60 days. This commitment comes following President Ferdinand "Bongbong" Marcos Jr.'s declaration of a nationwide state of calamity.
Price Stability Guaranteed Amid Calamity Declaration
DTI Secretary Cristina Roque confirmed that prices of essential products have maintained their stability, with many items even being sold below the official price ceilings set by the government agency. The 60-day price freeze is now in effect across the entire country, providing immediate relief to consumers during this challenging period.
Secretary Roque emphasized the importance of consumer vigilance, urging the public to regularly check the DTI's official website to verify the authorized prices of basic products. This measure ensures that retail establishments comply with the mandated price controls and helps prevent any potential overpricing.
Noche Buena Products Maintain Affordable Prices
In welcome news for families preparing for Christmas celebrations, Secretary Roque provided updates on Noche Buena product prices, noting that most items have maintained the same price levels as the previous year. While acknowledging that some brands have implemented minor price adjustments, she clarified that these increases are minimal and remain within the permitted range established by the DTI.
The trade department continues to actively monitor product prices nationwide to ensure strict business compliance with the 60-day price freeze. Secretary Roque reassured consumers that the DTI remains vigilant against any potential price manipulation or profiteering, particularly as families make preparations for the holiday season.
Consumer Protection Measures Strengthened
The DTI has reinforced its monitoring mechanisms to safeguard consumer interests during this period. Secretary Roque stressed that the agency will not hesitate to take appropriate action against businesses found violating the price freeze regulations. Regular price monitoring operations are being conducted across markets and retail establishments to ensure full compliance.
Consumers who encounter overpricing or violations of the price freeze are encouraged to report these incidents directly to the DTI through their official channels. The agency has committed to responding promptly to all consumer complaints and concerns regarding pricing issues.
