SM Supermalls has once again demonstrated its world-class stature and profound commitment to community welfare by achieving an exceptional victory at the 2025 International Business Awards (IBA) in Lisbon, Portugal. The renowned mall operator secured a total of seven major awards, a clean sweep that powerfully highlights the success of its purpose-driven campaigns and social good programs.
A Resounding Victory for Community and Sustainability
The impressive haul at one of the world's most prestigious business recognition programs included two Gold, four Silver, and one Bronze trophy. Each award was dedicated to the company's extensive social good and sustainability efforts, reaffirming its commitment to uplifting Filipino communities through creativity, compassion, and innovation.
SM Supermalls earned Gold Awards for two distinct initiatives. Its 100 Days of Joy campaign was honored as the Branded Content Campaign of the Year, while the SM Art Market was recognized as the Art, Entertainment & Public – Art Event of the Year.
The company's Silver Awards celebrated a diverse range of impactful programs. These honors were for Building a Greener Philippines under Sustainability Leadership in Asia, Australia, and New Zealand; SM Cares' Mall for All as CSR Program of the Year; SM Cares' Coastal Cleanup for Sustainability Initiative of the Year in the same region; and Tribe Marketing Revolution and Its New Era of Consumer Connection for Best Use of Data to Drive Brand Strategy.
Rounding out the wins, a Bronze Award was presented to SM Cares' Book Nook for its Achievement in CSR.
Purpose-Driven Leadership and Lasting Impact
This all-community-centered triumph underscores SM Supermalls' core belief that true business success is measured by the positive impact made on people's lives. From championing environmental sustainability and social inclusivity to empowering local artists and leveraging data for meaningful connections, SM continues to lead with a clear and compassionate purpose at every level.
"These awards are a reflection of our deep commitment to serving communities beyond retail," said SM Supermalls Executive Vice President for Marketing, Joaquin L. San Agustin. "Every program we create is rooted in our core mission — to bring joy, care, and positive change to every Filipino we reach."
The International Business Awards is globally recognized for celebrating organizations that demonstrate unparalleled excellence, innovation, and social impact. Through its sweeping victory in Lisbon, SM Supermalls solidifies its standing as a global industry leader with a heart, proving that when business strategy and social purpose align, entire communities can thrive.
