Ralph Lauren has unveiled its Spring 2026 campaign, a tribute to the enduring fusion of sport and style that has characterized the brand for decades. The campaign draws on Ralph Lauren's rich heritage, where athletic pursuits meet refined elegance—from the sophisticated traditions of polo to the exhilarating energy of racetracks and the boundless freedom of nautical life.
A Vision of Sport and Style
"Sport and style have always been about more than what you wear or how you play. They are about a way of living—freedom, energy, authenticity, connection—that can inspire us all to dream of a better life," said Ralph Lauren.
Shot by David Sims with a campaign video directed by Jacob Sutton, the Spring 2026 campaign unfolds across three distinct chapters.
A World of Speed
This chapter captures the intensity of motorsport with modern sophistication: polished chrome, winding coastal roads, and the filter of morning light. It embodies the adrenaline and elegance of racing culture.
By the Sea
Celebrating nautical elegance, this segment features sleek speedboats cutting through open water, cotton dresses fluttering in the wind, and tailored tuxedos that mimic the straight lines of speedboats. It evokes a sense of freedom and timeless coastal style.
On the Green
Exploring the graceful world of polo, golf, and tennis, this chapter highlights where sport embodies vitality, style, and tradition. It reflects the brand's deep roots in these classic athletic pursuits.
New MLB Collection
This season also introduces a new Ralph Lauren x MLB collection celebrating six legendary teams: the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Philadelphia Phillies, Boston Red Sox, and Toronto Blue Jays.
The campaign will be brought to life this summer with activations across the globe, including in California, Sydney, and Tokyo.
