Watsons Philippines, the country's most trusted health, wellness, and beauty retailer, has officially named SB19 as its brand ambassadors for 2026, marking a new chapter in self-care and confidence. The partnership unites two iconic Filipino names: Watsons, known for making wellness accessible, and SB19, the globally acclaimed P-pop group. At its core, the collaboration emphasizes that confidence and excellence are built through everyday habits.
Shared Values of Discipline and Self-Care
For Watsons, self-care extends beyond products; it's about helping people feel ready and confident for life's moments, big or small. This mirrors SB19's journey, where discipline, preparation, and continuous improvement drive their performances. Both entities believe that behind-the-scenes routines matter as much as public achievements. From skincare to wellness habits, consistent small actions create lasting impact.
Jefferson L. Go, Chief Operating Officer of Watsons Philippines, stated: "SB19 represents a generation that values authenticity, hard work, and self-expression. At Watsons, we believe these qualities are supported by consistent self-care. This collaboration reflects a shared belief that everyday routines empower people to perform, create, and express themselves with confidence."
SB19 Brings Energy and Authenticity
As brand ambassadors, members Pablo, Josh, Stell, Ken, and Justin will bring their signature energy and authenticity to campaigns highlighting Watsons' wide range of offerings. They represent a mindset of growth, discipline, and staying true to oneself, resonating with a new generation.
Upcoming Event: Watsons Playlist
Fans, especially A'TIN and Watsons Club members, can look forward to exciting moments. A highlight is SB19's performance at Watsons Playlist: Own the Moment on May 31 at SM MOA Arena, where they will top-bill the show. This event blends music, wellness, beauty, and community, offering a personal and high-energy experience.
More than a typical endorsement, the partnership celebrates Filipino pride, perseverance, and the power of showing up every day as your best self. Stay connected via @watsonsph on Instagram, Watsons Philippines on Facebook, and @watsonsphilippines on TikTok for exclusive updates.
