Filipino families have long found comfort in meals that evoke memories of home and family togetherness. CDO Home-Style Corned Beef has captured this universal feeling through its latest heartwarming campaign featuring Asia's Multimedia Star Alden Richards and his father, Richard Faulkerson.
Authentic Family Connection Reflects Brand Values
The genuine bond between Alden and his father perfectly mirrors CDO's commitment to preparing meals made with love that bring families together. This value resonates deeply with Alden, who shared that the best part of his day is sitting down with loved ones around the table, sharing stories, and enjoying food that tastes like home.
When asked about his partnership with CDO Home-Style Corned Beef, Alden expressed his personal connection to the campaign. "Home has always been my comfort zone, the place where I feel safest and happiest with my family," he said. "That's why being part of CDO feels special to me. It has more meaning, especially since I get to share this with my dad. It brings back so many memories, just like the taste of CDO Home-Style Corned Beef."
His father, Richard Faulkerson, echoed the same sentiment about their participation. "I'm proud to be part of this campaign with Alden. As a father, simple moments like eating together really leave a mark. Even when busy, we make time to share a meal and talk," he shared in Filipino.
Strategic Brand Partnership
Bernice Ilacad-Jalgalado, CDO Vice President for Marketing, explained why Alden was the perfect choice for the brand. "Choosing Alden as the new face of CDO Home-Style Corned Beef was a natural decision," she stated. "We saw in him and his father the genuine warmth and family connection that reflects what our brand stands for. Many families will relate to their closeness. Through their story, we hope more families feel and taste that same Juicy-Sarap and Beefy-Linamnam comfort that reminds us of home."
The campaign emphasizes that connection doesn't always require grand gestures. Sometimes, love appears as simple as a plate of food served with a smile, a value that resonates deeply within Filipino culture.
Easy Home-Cooked Meals for Busy Families
Beyond the emotional messaging, CDO Home-Style Corned Beef provides practical solutions for everyday cooking. The product brings the familiar taste of home to family tables with its signature juicy-sarap and beefy-linamnam qualities that Filipinos love.
Families can enjoy CDO Home-Style Corned Beef throughout the day by:
- Frying it for a hearty breakfast
- Mixing it into quick recipes
- Transforming it into favorite dishes everyone loves
This versatility makes mealtime satisfying, stress-free, and full of the flavors that make eating at home special. The brand demonstrates how simple ingredients can create meaningful family moments.
Strengthening Family Bonds Through Food
With Alden Richards representing CDO Home-Style Corned Beef, the brand reinforces its promise of serving familiar flavors that extend beyond the plate. The campaign focuses on moments that bring people closer, stories shared over food, and memories filled with comfort and care.
Together, Alden and CDO Home-Style Corned Beef celebrate what it means to come home - to the laughter that fills rooms and the warmth that only good food and company can provide. The message remains clear: in every serving, there's always a little piece of home waiting to be shared among family members.
The full commercial is available on the CDO YouTube channel. To learn more about CDO Home-Style Corned Beef and its latest campaign, follow CDO Foodsphere on Facebook, TikTok, and Instagram or visit the official CDO website.
