SM J Mall Cebu Unveils First-Ever Matcha Festival with Interactive Workshops and Live Entertainment
From February 1 to 15, 2026, SM J Mall in Cebu will undergo a stunning transformation into a vibrant green oasis at The Atrium, Upper Ground, bringing an authentic taste of Japanese culture directly to the heart of the city. The inaugural Cebu Matcha Fest invites all curious sippers, dedicated green tea enthusiasts, and adventurous foodies to "matcha their mood"—whether craving something sweet, bold, or uniquely creative—through an array of creamy lattes, irresistible desserts, and savory delights that celebrate the artistry, flavor, and sheer fun behind Japan's iconic powdered tea.
Local Vendors and Creative Delights at the Festival
SM J Mall's Cebu Matcha Fest showcases an impressive lineup of local vendors, each adding their own distinctive twist to Japan's beloved green tea. Participants include:
- No Bitter Feelings
- Kasa Brew
- Celso's Crib
- DP Sweets
- Oh Nata!
- Tsoko
- Rampa Beads Bar
- Atelier Matcha
- Your Daily Go Cafe
- Ice Ice Baby
These vendors will serve up velvety drinks and innovative desserts, filling the air with the freshly whisked aromas of matcha. Stalls brimming with sweet and savory treats create the perfect setting for mallgoers to linger, explore, and indulge in this unique culinary experience.
Interactive Activities and Lifestyle Playground for Matcha Lovers
More than just a pop-up fair, the Cebu Matcha Fest is designed as a comprehensive lifestyle playground, meticulously curated by SM J Mall for Cebu's growing community of matcha aficionados and Gen Z trendsetters. Attendees can immerse themselves in a variety of engaging activities:
- Matcha Painting Sessions on February 14, offering a creative outlet for artistic expression.
- Make Your Own Matcha Workshops on February 7 and 11, where participants learn to whisk their own perfect cups of tea.
- Love Beats with Moni-Moni live performances on February 1 and 14, adding a musical vibe to the festivities.
- A Matcha Lounge & Games Area available throughout the entire festival period from February 1 to 15, providing a cozy corner to relax, sip, play, and socialize.
Exclusive Promotions and Rewards for Festival-Goers
Enhancing the festival experience is the Sip, Stamp, Repeat promotion, an interactive rewards program that encourages matcha explorers to discover new flavors and activities along the green trails of the event. Here's how it works:
- Grab a Matcha Stamp Card at the designated "Matcha Station."
- Earn one stamp for every qualifying matcha drink or food item purchased.
- Collect stamps to unlock exclusive perks: the fifth stamp grants access to Matcha Painting sessions, while the tenth earns a special gift from SM J Mall.
- Access to Make Your Own Matcha Workshops can also be redeemed with a P500 accumulated receipt from participating vendors, making every purchase count toward memorable experiences.
Whether you're a devoted matcha loyalist who knows your tea grades by heart or simply eager to taste what all the hype is about, the Cebu Matcha Fest offers a green-tinted escape that is indulgent, interactive, and picture-perfect. This unique celebration of Japanese tea culture is exclusively available at your most-loved SM J Mall in Cebu, promising unforgettable moments for all attendees.
