As the cherished tradition of Simbang Gabi dawn masses begins, Jollibee has launched its most expansive Christmas campaign to date, aiming to amplify the festive spirit across the Philippines. The fast-food giant's "Buo ang Saya ng Pasko" (The Joy of Christmas is Complete) initiative underscores the brand's commitment to fostering family togetherness and community joy throughout the holiday season.
A Heartfelt Film Celebrating Modern Filipino Families
Central to this year's campaign is an emotionally resonant Christmas film created in collaboration with Forsman and Bodenfors Singapore. This cinematic piece beautifully captures the evolving landscape of the Filipino family, showcasing authentic moments from diverse walks of life. The narrative includes hospital staff sharing a meal on duty, security guards bonding over simple food, couples including their pets in celebrations, single parents enjoying quality time with their kids, and large multi-generational family reunions.
Dorothy Ching, Jollibee Philippines' Vice President for Marketing, emphasized the campaign's core message. "This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together," she stated. "Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain." The film powerfully reinforces that while family structures and traditions may adapt, the essential spirit of love and connection defining a Filipino Christmas remains unwavering.
Nationwide Festivities and Simbang Gabi Treats
Jollibee's Joyful Christmas Stores have returned for their third year, brighter and more widespread than ever. In 2025, the company has decorated 300 branches nationwide, marking its largest rollout of festive stores to date. These locations feature vibrant lights and community-inspired decor, designed to bring cheer to neighborhoods, including areas recovering from recent calamities. Customers can find these festive outlets using the Jolly Christmas Tours digital map powered by Google.
In a special move to kick off the season, Jollibee introduced the first-ever Christmas JOY Day to coincide with the start of Simbang Gabi. The brand participated in dawn masses at select Manila churches, including San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Attendees were greeted with free Jollibee treats as part of a nationwide countdown celebration.
The festive outreach extended to schools such as Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary's Elementary School in Marikina. Students received free Jollibee Kids Values Books and treats, spreading early Christmas cheer among young learners.
New Holiday Bundles for Family Gatherings
To complete holiday feasts, Jollibee is offering special promotions inside its stores. The Christmas Bundle, available nationwide for ₱399 until December 31, 2025, includes a collectible Jollibee Bag Charm alongside favorite menu items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti. This bundle provides a festive treat designed for sharing.
For larger gatherings, the new Family Super Meals start at ₱599, offering a perfect solution for Noche Buena with Chickenjoy, rice, drinks, and sides. Furthermore, Jollibee is expanding its Christmas Big Order Service, making it easier for families, offices, schools, and communities to order delicious, hassle-free party food for their celebrations.
Through its inspiring film, nationwide store transformations, community activations, and special holiday offerings, Jollibee's "Buo ang Saya ng Pasko" campaign delivers a simple yet powerful message: the joy of Christmas feels most complete when shared with loved ones. Whether Filipinos gather in churches, schools, workplaces, homes, or at their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful.
